廣告媒介_媒體基本實戰技巧2-免費閱讀

　　

【正文】 :55:3303:55:33March 22, 2023 ? 1意志堅強的人能把世界放在手中像泥塊一樣任意揉捏。 2023年 3月 上午 3時 55分 :55March 22, 2023 ? 1少年十五二十時，步行奪得胡馬騎。 上午 3時 55分 33秒 上午 3時 55分 03:55: ? 沒有失敗，只有暫時停止成功！。 03:55:3303:55:3303:553/22/2023 3:55:33 AM ? 1以我獨沈久，愧君相見頻。 03:55:3303:55:3303:55Wednesday, March 22, 2023 ? 1知人者智，自知者明。 2023年 3月 22日星期三 上午 3時 55分 33秒 03:55: ? 1楚塞三湘接，荊門九派通。 2023年 3月 上午 3時 55分 :55March 22, 2023 ? 1行動出成果，工作出財富。t purchase their own copy of a publication but read the copy of someone else ?Readership ?Both primary and passalong readers ? Readers per copy (RPC) ?Average no. of readers of a publication per copy of circulation Ref: TN/MEDIA/JMEDIA1/ rc 37 GENERAL TERMS FOR PRINT ?ROP ?Run of Press refers to positions in a magazine or newspaper where the ad is placed where the publication chooses ?Splitrun ?Divide the circulation of a publication into groups that will receive different editorial and/or advertising Ref: TN/MEDIA/JMEDIA1/ rc 38 GENERAL TERMS FOR TV ? ROS (Run of Schedule) ?Broadcast media where units or a schedule may appear at any time in the schedule of the station ? ZIP ZAP ?Using a remote control device to skip ahead of mercial or to change TV channels ? Back to Back ?Two or more mercials run one immediately following the other ? Roadblocks ?Purchasing mercials on several stations during the same mercial break (which is the best for Reach) Ref: TN/MEDIA/JMEDIA1/ rc 39 ? 靜夜四無鄰，荒居舊業貧。 , March 22, 2023 ? 雨中黃葉樹，燈下白頭人。 2023年 3月 22日星期三 3時 55分 33秒 03:55:3322 March 2023 ? 1做前，能夠環視四周；做時，你只能或者最好沿著以腳為起點的射線向前。 。勝人者有力，自勝者強。 :55:3303:55Mar2322Mar23 ? 1故人江海別，幾度隔山川。 , March 22, 2023 ? 很多事情努力了未必有結果，但是不努力卻什么改變也沒有。 2023年 3月 22日星期三 3時 55分 33秒 03:55:3322 March 2023 ? 1空山新雨后，天氣晚來秋。 2023年 3月 22日星期三 上午 3時 55分 33秒 03:55: ? 1最具挑戰性的挑戰莫過于提升自我。勝人者有力，自勝者強。 。 2023年 3月 22日星期三 3時 55分 33秒 03:55:3322 March 2023 ? 1做前，能夠環視四周；做時，你只能或者最好沿著以腳為起點的射線向前。 , March 22, 2023 ? 雨中黃葉樹，燈下白頭人。 :55:3303:55Mar2322Mar23 ? 1越是無能的人，越喜歡挑剔別人的錯兒。 :55:3303:55:33March 22, 2023 ? 1意志堅強的人能把世界放在手中像泥塊一樣任意揉捏。 。t look at audience duplication GRP is a measure of the heaviness of the campaign Other monly used terms : TRP (Target Rating Point) TARP (Target Audience Rating Point) Ref: TN/MEDIA/JMEDIA1/ rc 14 GRP ?Additive across programs Program Female 2039 TTV Evening News 25 CTV Drama Serials 20 CTS Foreign Film 20 65 GRPs ?Each of above shows achieved an individual rating and bined, the schedule delivered 65 GRP with an avg. rating of for a program in the schedule. Ref: TN/MEDIA/JMEDIA1/ rc 15 GI (Thousands) ? Thousands of viewers of a given program that are in your target audience, also known as impressions The summation of the number of people reached by the campaign. So, Thousands (impressions) = Rating x Universe Gross impressions, like GRP, is the sum of all the impressions, or (000) Program F2039 Universe Viewers (000) TTV News 20% 4,000,000 800,000 Ref: TN/MEDIA/JMEDIA1/ rc 16 CPR/CPP/CPRP ?Cost of a spot or total package deli