bec中級內部講義中級閱讀分冊打印好-wenkub

　

【正文】 ing skills. Possibly a new graduate, the successful applicant may have experience with a big national retailer, but must certainly possess excellent negotiation and munication skills. D Marketing Executive This important position has recently been created by one of the country?s leading clothes manufacturers. It is an outstanding opportunity for a graduate with two years? experience in design or magazine publishing. The successful candidate will be given responsibility for a major, recently launched brand. It would be an advantage to have experience of promotional activities. Excellent fringe benefits on offer. 重要詞匯和表達： Purchasing department。 food industry。 longestablished。 launch。s required for any major product category. Product management professionals are excited about their ability to manage and strengthen brands. They are at the vortex of pany life because their decisions directly affect the success of a business. Exercise Five business isn?t as successful as it was. 6 advertisement states the value of previous sales. activity of this business is part of an expanding market. business has the potential to attract customers who are passing by. part of this business involves carrying out repairs. sale includes the pany?s vehicles. sale of this business doesn?t include fixed premises. A Mario’s Mario?s specializes in health foods and other products associated with a healthy lifestyle. It is located in groundfloor premises in a busy street in the center of town, and has a reputation for first class quality. Health foods is a growth industry and the profits can be enormous. Cost: ￡ 125,000 (includes fridges, freezers and all fittings) Phone 278 231248 B IMPEX WORLDWIDE This importexport business specializing in spare parts is pletely riskfree and could provide an ine in excess of ￡ 100,000. It can be operated from a small office or even your home. No experience or capital is required. We will provide you with clients in over 120 countries and help you with initial contracts. Phone 0192 233481 C NOTTS BUNS This bakery currently occupies the second floor of a twostory building in a quiet area. It has traditionally been very profitable, with turnover of ￡ 258,400 last year. The business employs a number of staff and es plete with all plant machinery and five delivery vans. Cost: ￡ 270,000 Phone 012 393216 D JT ROBERTS This bicycle sales and maintenance business was established in 1973 and has a very profitable trading history. It is currently trading at below previous levels but is a great opportunity for the right person. Five very experienced staff are currently employed. The premises consist of a large showroom and workshop. Competitively priced. Phone 02388 563365 重要詞匯和表達： Fixed premises。 profitable。 to keep in contact with。 preferably。 diary maintenance。 第二項：句子的填空 重要語法：篇章構成的技巧（ techniques in making texts） 人們講話或寫文章時，常常要把前后講的或寫的內容加以聯系。 篇章構成的技巧非常適用于 BEC 閱讀第二項。如： exercise one 11。 petitor intelligence。 stand manager。 lead time。如： exercise two 12。 sell out。 10 Exercise Three A successful businessman was once asked the secret of his success. He replied that the most important thing was to jump at every opportunity. “ But how do you know when an opportunity es along?” came the next question. He replied. “ You don?t. You just keep jumping.” This is a lesson for everyone in business trying to find new customers. The important thing is to make the most of the slightest opportunity that may e along. Concentrate on establishing an extensive work of possible new customers and make an extra effort for that initial contact. (example) .......But don?t simply ask the receptionist. If you do you will almost certainly be put through to a junior member of staff. What you should do is to ask the receptionist to put you through to the Managing Director?s secretary. (8) After a few days call again and ask to speak to this top person. Say, “ I was speaking to the Managing Director?s secretary a couple of days ago about a business proposal, and they suggested that I spoke to you.” (9)........ This is when you should use the rule of “ ten to” . The person you are going to see is very busy and will not want to waste any time. It?s likely that they will think that your visit will take from the time you suggest to the next o?clock or they?ll imagine you?ll be staying until three. Instead say. “ I?m in your area next Tuesday. Could you spare me ten minutes, say at ninefifty or it?s more convenient for you, at ten to five?” (10) ......And that?s it. Your tenminute appointment with a new customer. After achieving your first success of the day, it?s time to plan the rest of your time. (11) ......Try to get more appointments. If your first appointment is for ninefifty, for example, see if you can arrange another one somewhere else at the end of the day, say at fourfifty, and then two more either side of lunch. (12) ........ You can build a whole week?s worth of potential business around this procedure. A、 They allow you to manage your appointments more successfully. B、 Since the door has been opened it should be easy to get an appointment. C、 Don?t just sit back thinking that this will do for now. D、 This also has the advantage of making you sound busy, and they are almost bound to agree to such a request. E、 When you get through, say that you have a business proposal which could save the pany money and ask for the name of the top person in the department. F、 This will give you plenty of time midafternoon to write brief reports on the visits already pleted and to prepare for the next ones. G、 This is the way that you?ll