電子商務教學日歷-courseoutline–-wenkub

2023-05-02 07:14:27 本頁面

　

【正文】 loyalty Implementing Customer Service in Cyberspace Tools of Customer Service Market Research for EC Intelligent Agents for ConsumersWeek 15 （～）Chap 04 Advertisements in Electronic Commerce Describe the objectives of Web advertisement, its types and characteristics Describe the major advertisement methods used on the Web, ranging from banners to chat rooms Describe various Web advertisement strategies Describe various types of promotions on the Web Discuss the benefits of push technology and intelligent agents Understand the major economic issues related to Web advertisement Describe the issues involved in measuring the success of Web advertisement as it relates to different ad pricing methods Compare paper and electronic catalogs and describe customized catalogs Describe Web advertisement implementation issues ranging from ad agencies to the use of intelligent agentsWeek 16 （～）Chap 05 EC in Service Industries Understand how brokerbased services are performed online Describe online travel tourism services and their benefits Discuss the impact of EC on the travel industry Describe the online job market, its drivers and benefits Describe the electronic real estate market Understand how stock trading is done online and its benefits Discuss cyberbanking, its drivers and capabilities Discuss implementation issues of

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