“農(nóng)家野味山莊”創(chuàng)業(yè)計劃書-wenkub
2023-06-13 23:02:08 本頁面
【正文】 ......................................................................................................4替代品的威脅 .............................................................................................................................5（二）SWOT 分析 ..................................................................................................................................5優(yōu)勢分析 .....................................................................................................................................5劣勢分析 .....................................................................................................................................5機(jī)會分析 .....................................................................................................................................6威脅分析 .....................................................................................................................................7四、 “農(nóng)家野味山莊”農(nóng)村生態(tài)休閑旅游項(xiàng)目方案 ...............................................................................7（一）項(xiàng)目簡介 ...................................................................................................................................7（二）項(xiàng)目發(fā)起原因 ...........................................................................................................................9地理優(yōu)勢 .....................................................................................................................................9旅游資源優(yōu)勢 .............................................................................................................................9項(xiàng)目服務(wù)優(yōu)勢 ...........................................................................................................................10項(xiàng)目的成熟度優(yōu)勢 ...................................................................................................................11（三）營銷戰(zhàn)略 .................................................................................................................................12市場定位 ...................................................................................................................................12市場細(xì)分 ...................................................................................................................................12目標(biāo)市場 ...................................................................................................................................132（四）項(xiàng)目內(nèi)容 .................................................................................................................................14 “品” .........................................................................................................................................14 “賞” .........................................................................................................................................15 “住” .........................................................................................................................................18 “玩” .........................................................................................................................................22 “購” .........................................................................................................................................25（五）公司組織機(jī)構(gòu) .........................................................................................................................25公司組織機(jī)構(gòu)設(shè)置 ...................................................................................................................25人員配備 ...................................................................................................................................27人員選拔 ...................................................................................................................................27（六）公司文化 .................................................................................................................................28五、風(fēng)險分析以及對策 .........................................................................................................................28（一）市場風(fēng)險 .................................................................................................................................28（二）競爭風(fēng)險 .................................................................................................................................29（三）經(jīng)營風(fēng)險 .................................................................................................................................29（四）市場淘汰風(fēng)險 .................................................................................................................
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