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【正文】 ropagandize Focus ? The 1st in Spain, even in Continental Europe. ? Emphasize the petitive advantage of Interbased supermarket to traditional supermarket. ? Enjoyable: In Spain, leisure has a different meaning and shopping is an innate part of the Spanish way of life. ? Convenience ? Fulltime Lowcost is a key factor? 硬商品買賣在阿里巴巴軟商品交易在阿里巧巧 2022/5/26 5 利用規模效益降低成本提高利潤 ? 盡快解決技術問題，將業務拓展到全國，從而降低單位成本。硬商品買賣在阿里巴巴軟商品交易在阿里巧巧 2022/5/26 10 Original Goals ? To respond to the need for differentiated service and high quality interaction with customers. ? To meet customer’s desire for shopping through an Interbased supermarket. ? To bee the market leader in the online distribution channel. ? To acquire relevant knowhow for the online retailing and thus prepare Alcampo for the emerging information society. 硬商品買賣在阿里巴巴軟商品交易在阿里巧巧 2022/5/26 11 Current Status ? The 1st in Spain, even in Continental Europe. ? Oct. 1997 % of total turnover ? 4,900 m pesetas （ profit in 1996） ? 490k pesetas profit （ virtual supermarket） ? Cost 100 m for developing the new system ? Operation and maintenance fee 硬商品買賣在阿里巴巴軟商品交易在阿里巧巧 2022/5/26 12 Competitives Analysis COMPETING SELLERS SUPPLIERS OF KEY INPUTS SUBSTITUTES BUYERS POTENTIAL NEW ENTRANTS Win buyers Bargaining power and leverage Ability to exercise bargaining power and leverage Threat of entry of new ri

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