網絡營銷外文文獻翻譯-其他專業(編輯修改稿)

　

【文章內容簡介】 lopment of small and mediumsized enterprise work marketing, its legal problems have appeared. For example: electric crime, etc. These problems will be on the rights and interests of consumers and business operators and cause roach on, go against the work marketing activities. . The ignore the traditional marketing strategy use In the process of work marketing, often many small and mediumsized enterprises only focus on the work, limitations and ignore the traditional marketing strategy use. Enterprise leaders more to consider how to through the work to carry 第 5 頁 共 11 頁 on the market research, information propaganda etc, but ignore the traditional marketing method bined with Inter marketing tools, and improve overall enterprise work marketing effect methods. 6. The enterprise work marketing of effective strategies . To establish correct work marketing concept Small and mediumsized enterprise should not only realize soberly work in the information age, the importance of the role of work marketing will more and more big, implementing work marketing is the inevitable choice of small and mediumsized enterprises. At the same time to develop the work marketing activities does not mean must invest a lot of money, have professional technical personnel, erect Inter line, buying expensive server, and build a function very plete website, enterprise should according to their own characteristics and internal conditions ecomanagement work management path. For instance, can first use of work query and release supplydemand information participation online auction, online purchase, etc. After establishing work brand, finally established the perfect enterprise39。s websites, to develop the work marketing. . Strengthen the work infrastructure construction and the work marketing supporting system construction In our country39。s work marketing development, the government should play the macrocontrol role, increase work infrastructure investment, improve current work environment。 Establish online payment system, authentication system and the establishment of digital certificates authorization center and key management center, in order to realize the online transactions, and status confirmation of online traders mercial password on monopolistic management, to provide security for work marketing, supporting with logistics industry, especially in the current single small and mediumsized enterprises may not independently problemsolving logistics and distribution of the case, the government should focus on regional establish logistics wholesale center or distribution centers, provide third party logistics services for small 第 6 頁 共 11 頁 and mediumsized enterprise extensively work marketing to create the good external conditions. . Strengthen and perfect the enterprises work marketing the relevant laws, regulations and policie