電子商務中的零售：產品和服務(編輯修改稿)

　

【文章內容簡介】 s consumer can find the product, order and pay for it, and arrange for shipment hosting mall provides these services, but they are executed by each store independently 24 ETailing Business Models (cont.) Other B2C business models Transaction brokers Information portals Community portals Content creators or disseminators Viral marketing Market makers Buildtoorder Service providers 25 Travel and Tourism Services Online Major travelrelated Web sites are: 26 Travel and Tourism Services Online (cont.) Revenue models of online travel services include: Direct revenues (missions) Revenue from advertising Consultancy fees Subscription or membership fees Revenuesharing fees Others 27 Travel and Tourism Services Online (cont.) Services provided: Traditional services providing general information reserving and purchasing tickets, acmodations, and entertainment 28 Travel and Tourism Services Online (cont.) Unique services travel tips (a visa problem) electronic travel magazines fare parisons currency conversion calculators worldwide business and place locators outlet for travel accessories and books experts’ opinions major international and travel news detailed driving maps and directions chat rooms and bulletin boards frequentflier deals online travel auctions 29 Travel and Tourism Services Online (cont.) Impact of EC on the travel industry Consumers who used to order acmodations directly from a hotel are now using the Inter to pare prices and frequently are buying from an intermediary () 30 Travel and Tourism Services Online (cont.) Corporate travel To reduce corporate travel costs, panies can make arrangements that enable employees to plan and book their own trips Using online optimization tools provided by travel panies Travel authorization software checks availability of funds and pliance with corporate guidelines 31 Employment Placement and the Job Market The Inter offers a rich environment for job seekers and for panies searching for hardtofind employees Who uses the Inter job market? Job seekers Employers seeking employees Job agencies Government agencies and institutions 104人力銀行 32 Real Estate Online Potential homebuyers can: view many properties online, at any time and from anywhere, saving time for the buyer and the broker sort and anize properties according to specific criteria and preview the exterior and interior design of the properties, shortening the search process 33 Insurance Online Standard insurance policies are available online at a substantial discount : Auto Home Life Health Thirdparty aggregators offer free parisons of available policies 34 Online Stock Trading 35 Banking and Personal Finance Online electronic banking (ebanking): Various banking activities conducted from home or the road using an Inter connection。 also known as cyberbanking, virtual banking, online banking, and home banking 36 Banking and Personal Finance Online (cont.) Home banking capabilities View current account balances and history at anytime Obtain charge and credit card statements Pay bills Downloa