深圳東方銀座美爵酒店市場銷售部制度與程序(編輯修改稿)

　

【文章內容簡介】 rket segment and marketing plans, prepare for monthly market share target (average room rate and sold rooms). 3. Prepare the annual marketing plan with a limited format Accurate understanding of the positioning and the plexity of the local market Set targets in accordance with the contents of the second point Formulate steps to achieve a goal Make the budget of advertising and promotion, which will be linked with the objectives and costs. 4. Implement the plan steps of annual plan, or change in accordance with market situations. 5. Strengthen and supervise advertising and promotion budget. 6. Supervise the construction of the room, and respond by finishing the sale items and being approved by general manager (the cost under the permit) at the right time. 7. Collect customer feedback regularly in order to ensure the guests’ needs of the product and hotel standards. 8. Remend ways and means which satisfied profit maximization through the development of different room rate, sales promotion strategy or bination of other markets. 9. Investigate into all market segments in order to meet the needs of covering more market share. 編 碼 .: SM/0001 日期 : 2020 年 2 月 28 日 目錄碼 : 發放部門 :市場銷售部 更新后的編碼 : 主題 : 崗位職責 編寫： 市場銷售部 審核： 行政助理經理 日期： 批準： 總經理 日期： 10. In accordance with market planning needs and general manager’s instructions, make periodic telemarketing to nonlocal potential market. 11. Assist and manage the effect of advertising and promotion in order to ensure continuity. 12. Manage sales function (Including the catering sales). 13. According to the market plans and demand increasing, take part in travel mart and market meetings. 14. Assist the general manager to deal with public relations. 15. Take part in sales meetings. 16. Be responsible for all sales contracts signature. 17. Ensure all letters of Salesamp。Marketing and its display be precise, professional. 18. Be responsible for Internal System record in Samp。M (such as: tracking system, the reports of loss business, weekly sales reports, etc.), as well as all the necessary track record. 19. In accordance with a fixed format, prepare monthly activity report of Samp。M. 20. Control and supervise the production of Samp。M. 21. Formulate precise expense reports, and hand in monthly in accordance with pany policy. At the same time, ensure the expense is cost controlled. 22. Manage sales incentive item of the sales staff. To do these at the time, he / she should review all the latest activities, set realistic point goal, and to ensure that the legitimate win and all the staff was appropriately paid. 23. Cooperate with the Human Resources Department in the employment. 24. To ensure that all the information which is from the sales department distributed to other departments is accurate, timeliness and pleteness, and ensure that these departments have sufficient information to provide the service as what the sales promise to the guests. 25. To ensure that all sales staff understands the job assigned and oversight activities in harmony to ensure the achieving of prearranged workload 26. To ensure that the sales manager go to visit the customer in accordance with job description. 27. Does the performance assessment for sales staff, if necessary to give advice staff mobility / 編碼 .: SM/0001 日期 : 2020 年 2 月 28 日 目錄 碼 : 發放部門 :市場銷售部 更新后的編碼 : 主題 : 崗位職責 編寫： 市場銷售部 審核： 行政助理經理 日期： 批準： 總經理 日期： transfer / promote 28. Oranize sales meeting monthly to ensure the sales could update their information and strategies and get the staff feedback. 29. Preparation and implementation of sales training programs, ensure the training participation by involving the sales telemarketing, and provide remendations for each phone 30. Responsible for introducting the hotel working environment to the new stuff, regularly attenden the new employees’s recruiting meeting), and encourage new employees to participate in sales activities. 31. According to the manager on duty roster to fulfill the duties of general manager and achieve other tasks give be the general manager. 編 碼 .: SM/0001 日期 : 2020 年 2 月 28 日 目錄碼 : 發放部門 :市場銷售部 更新后的編碼 : 主題 : 崗位職責 編寫： 市場銷售部 審核： 行政助理經理 日期： 批準： 總經理 日期： 市場銷售 部 總監 (DOSM) 直接上司：行政助理 經理 直接下屬： 市場銷售部 總監 公關經理 崗位職責： Direct supervisor: Administration Assistant Manager Direct subordinates: Director of Marketing Communications Manager Job responsibilities: 工作范圍 : 以高效率的工作協助 行政助理經理 ，在強調節約成本的基礎上讓業務達到最大限度發展和現有客源的鞏固。協助 行政助理經理 完成東方 銀座美爵酒店 的市場計劃及相關的市場銷售活動 Scope of work: high efficiently assist the Administration Assistant Manager, allow the business to achieve maximum development and consolidate existing customers while emphasis on basic costeffective. Assist the Administration Assistant Manager implementing Grand Mercure Oriental Ginza market program and associating marketing activity 基本職責 1. 給 行政助理經理 提建議以確保東方 銀座美爵酒店 市場銷售項目的發展和完成 2. 預測市場需要并管理銷售辦公室以確保有效運作 3. 尋求市場劃 分中的最大份額 4. 給主要客戶打銷售電話 5. 通過計劃、引導和培訓銷售部員工以達到東方 銀座美爵酒店 對住客率、平均房價和利潤的要求 6. 在 行政助理經理 休息時，要代替他監督和執行銷售部的制度、程序和其它項目 7. 計劃并努力覆蓋深圳市及以外的市場 8. 參加管理回顧，并給出建議以確保 酒店 的競爭地位和利潤生產最大化 9. 配合銷售部的促銷計劃和活動參與準備市場銷售辦公室的年度預算 10. 和 行政助理經理 保持良好的關系并作為代表參加行業展覽 11. 給管理層提供關于銷售員培訓需求的建議并協助 行政助理經理 給員工發展制定適當的培訓計劃 12. 準備活動和結果的每月報告給 行 政助理經理 ，包括銷售結果，市場占有，市場預測和競爭活動 13. 時刻了解競爭對手的情況 14. 當 行政助理經理 不在時參加部門經理會議，回顧銷售結果，并確保和各部門有好的合作 15. 協助建立一個有效的團隊，并關注他們的福利、安全和發展 16. 根據企業公司的要求回應部門功能的任何變化 17. 保證完成如下： 編 碼 .: SM/0001 日期 : 2020 年 2 月 28 日 目