青島科技大學(xué)本科交流生校內(nèi)外課程匹配表(編輯修改稿)

　

【文章內(nèi)容簡介】 a technologies.市場評測方法及理論概述，包括心理評估與社會學(xué)評估，田野調(diào)查、內(nèi)容分析、實(shí)驗(yàn)調(diào)查、觀察法研究以及統(tǒng)計學(xué)分析。探索受眾分析，媒體效果評測，信息監(jiān)測，廣告效果評測，政治傳播，公眾主張和新媒體技術(shù)。Provides a critical overview off the historical, intellectual, and theoretical foundations of scientific inquiry with specific emphasis on quantitative research methods.課程（組）九課程（組）名稱JOUR4780：媒體與市場Media and MarketsB15021110公關(guān)理論與實(shí)務(wù) ATheory and practice of public relations課程內(nèi)容描述媒體受眾研究方法概述。研究媒體的商業(yè)性與公共職能的關(guān)系，媒體市場的社會效益與倫理沖突。Approaches to understanding media audiences. Examines tensions between the business and public functions of media, and social and ethical conflicts related to media marketing.研究媒體的商業(yè)性與公共職能的關(guān)系，媒體市場的社會效益與倫理沖突。Approaches to understanding media audiences. Examines tensions between the business and public functions of media, and social and ethical conflicts related to media marketing.課程（組）十課程（組）名稱EMC4660 大眾媒介的科學(xué)研究方法論Scientific Approaches to MediaB15022500廣告調(diào)查與效果評估Evaluation and research of advertising課程內(nèi)容描述定量調(diào)查方法的歷史發(fā)展、理論與實(shí)踐發(fā)展概述。大眾傳播領(lǐng)域中的科學(xué)評測方法及理論概述，包括心理評估與社會學(xué)評估，田野調(diào)查、內(nèi)容分析、實(shí)驗(yàn)調(diào)查、觀察法研究以及統(tǒng)計學(xué)分析。探索受眾分析，媒體效果評測，信息監(jiān)測，廣告效果評測，政治傳播，公眾主張和新媒體技術(shù)。Provides a critical overview off the historical, intellectual, and theoretical foundations of scientific inquiry with specific emphasis on quantitative research methods. Introduces major theories and methods of scientific inquiry in the field of munication including psychological and sociological perspectives, survey research, content analysis, experiments, observational research, and statistical analysis. Explores audience analysis, media effects, message testing, campaign evaluation, political munication, public opinion, and new media technologies.分析現(xiàn)代廣告調(diào)查、效果研究的內(nèi)容及基本方法。著重強(qiáng)調(diào)了開展消費(fèi)者調(diào)查對于廣告策略的制定和所要達(dá)到的廣告效果有著特別的重要意義。Analysis on modern advertising research , evaluation methods. Emphasis on media strategy and consumerism.課程（組）十一課程（組）名稱EMC1050：數(shù)碼攝影基礎(chǔ)Basic Digital Photography and ImagingB15011400數(shù)字?jǐn)z像Digital photography 課程內(nèi)容描述攝影的數(shù)碼基礎(chǔ)，攝影的原則、方法、理論與實(shí)踐。重點(diǎn)介紹單反長焦數(shù)碼相機(jī)。探索曝光、測光、聚焦、景深、焦距、基礎(chǔ)調(diào)光、設(shè)計原理和構(gòu)成。討論數(shù)碼相機(jī)抓拍原理。Introduces digitally based still photography。 principles, methods, theory, and practice for nonphotography majors. Emphasis placed on the digital single lens reflex (DSLR) camera. Explores exposure, metering, focus, depth of field, lenses, basic lighting, design elements, and position. Basic principles of digital photographic capture discussed.攝影的數(shù)碼基礎(chǔ)，攝影的原則、方法、理論與實(shí)踐。重點(diǎn)介紹單反長焦數(shù)碼相機(jī)。探索曝光、測光、聚焦、景深、焦距、基礎(chǔ)調(diào)光、設(shè)計原理和構(gòu)成。Introduces digitally based still photography。 principles, methods, theory, and practice for nonphotography majors. Emphasis placed on the digital single lens reflex (DSLR) camera. Explores exposure, metering, focus, depth of field, lenses, basic lighting, design elements, and position. Basic principles of digital photographic capture discussed.課程（組）十二課程（組）名稱EMC3131：影像創(chuàng)作概論Introduction to Studio Video ProductionB15073000主題創(chuàng)作Theme creation課程內(nèi)容描述多媒體影像制作的技巧與創(chuàng)意生產(chǎn)。通過理論授課和實(shí)驗(yàn)室實(shí)踐掌握影像創(chuàng)作技巧，包括制作、導(dǎo)演、人員安排、空間陳設(shè)等。Technical and creative elements of multi camera video production. Experience gained through lecture and lab assignments in producing, directing, crew positions, and studio layout。多媒體影像制作的技巧與創(chuàng)意生產(chǎn)。通過理論授課和實(shí)驗(yàn)室實(shí)踐掌握影像創(chuàng)作技巧，包括制作、導(dǎo)演、人員安排、空間陳設(shè)等。Technical and creative elements of multi camera video production. Experience gained through lecture and lab assignments in producing, directing, crew positions, and studio layout。課程（組）十三課程（組）名稱EMC3320：數(shù)字合成入門Introduction to Digital CompositingB15073100多媒體編輯軟件實(shí)訓(xùn)Mutimedia editing software training課程內(nèi)容描述電影、視頻以及多媒體制作的數(shù)字合成歷史、技術(shù)及應(yīng)用。通過技術(shù)學(xué)習(xí)與實(shí)踐過程訓(xùn)練合成技術(shù)。傳統(tǒng)與現(xiàn)代合成的技術(shù)與美學(xué)的比較，錄像帶與DVD中的工業(yè)發(fā)展模式討論。History, techniques, and applications of positing in the areas of film, video, and multimedia production. Broad survey of process and techniques involved with creating posites. Techniques and aesthetics incorporated into traditional methods of positing for contrast and parison. Frequent review and discussion of current work from industry will occur in the form of videotape and DVD presentations.電影、視頻以及多媒體制作的數(shù)字合成歷史、技術(shù)及應(yīng)用。通過技術(shù)學(xué)習(xí)與實(shí)踐過程訓(xùn)練合成技術(shù)。History, techniques, and applications of positing in the areas of film, video, and multimedia production. Broad survey of process and techniques involved with creating posites.課程（組）十四課程（組）名稱EMC4020：高級劇本寫作Advanced ScriptwritingB15022600影視廣告劇本創(chuàng)作Television ads script writing課程內(nèi)容描述 劇本寫作指導(dǎo)、劇本人物創(chuàng)作，情節(jié)設(shè)置，當(dāng)前劇情類電視節(jié)目制作。要求提供劇本原型，題目在給定范圍內(nèi)任選。Scriptwriting guidelines, character development, plot design, and creation of storylines for contemporary television genre programs. Writing of original scripts conforming to the genre taught required. Topics will vary by offering.劇本寫作指導(dǎo)、劇本人物創(chuàng)作，情節(jié)設(shè)置，當(dāng)前劇情類電視節(jié)目制作。Scriptwriting guidelines, character development, plot design, and creation of storylines for contemporary television genre programs.課程（組）十五課程（組）名稱EMC3210：視覺媒體應(yīng)用New Media Video ApplicationsB15072500短片創(chuàng)作Short film creating課程內(nèi)容描述網(wǎng)頁、收集及其他媒體的視頻制作。研究數(shù)字領(lǐng)域發(fā)展變化和相關(guān)社會文化影響。學(xué)生考核需提交有關(guān)上述內(nèi)容的作品。Digital video production for the Web, cell phones, and other new media venues. Explores transformations inherent in the digital domain and the associated social and cultural ramifications. Students will create digital productions that reflect these concepts.網(wǎng)頁、收集及其他媒體的視頻制作。研究數(shù)字領(lǐng)域發(fā)展變化和相關(guān)社會文化影響。Digital video production for the Web, cell phones, and other new media venues. Explores transformations inherent in the digital domain and the associated social and cultural ramifications.所在專業(yè)教師意見專業(yè)負(fù)責(zé)人：年 月 日青島科技大學(xué)本科交流生課程性質(zhì)審查表編輯出版學(xué)Editing交流專業(yè)編輯出版學(xué)Editing交流學(xué)校名稱美國中田納西州立大學(xué)Middle Tennessee State University學(xué)校名稱美國中田納西州立大學(xué)Middle Tennessee State University青島科技大學(xué)課程（組）一課程（組）名稱JOUR2710:媒體寫作Media WritingB15040210新聞采訪與寫作ANews gathering and writing A課程內(nèi)容描述平面媒體及電子媒體寫作理論與實(shí)踐，包括多媒體寫作技巧、風(fēng)格