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怎樣從編程入門到軟件高級人才(編輯修改稿)

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【文章內(nèi)容簡介】 2. Achieving goals and objectives depends on transforming strengths into capabilities by matching them with opportunities. 3. Weaknesses can be converted into strengths with strategic investment. Threats can be converted into opportunities with the right resources. 4. Weaknesses that cannot be converted bee limitations which must be minimized if obvious or meaningful to customers. 15 ? SWOT Matrix – A fourcell array used to categorize information at the conclusion of a SWOT analysis. ? Should be based on customer perceptions, not the perceptions of the analyst. ? Elements with the highest total ratings should have the greatest influence in marketing strategy. ? Focus on petitive advantages by matching strengths with opportunities. Analysis of the SWOT Matrix 16 The SWOT Matrix Exhibit 17 Quantitative Assessment of Elements Within the SWOT Matrix Exhibit 18 ? Strengths, weaknesses, opportunities, and threats: Which is the most important? Why? How might your response change if you were the CEO of a corporation? What if you were a customer of the firm? An employee? A supplier? Discussion Question 19 ? Competitive advantages can arise from many external or internal sources. ? Competitive advantages refer to real differences between peting firms. ? Three basic strategies for petitive advantage: 1. Operational Excellence 2. Product Leadership 3. Customer Intimacy Developing and Leveraging Competitive Advantages 20 ? Operational Excellence – Focus on efficiency of operations and processes – Lower cost operations leads to lower prices for customers ? Product Leadership – Excellence in technology and product development – Most advanced, highest quality product offering in industry ? Customer Intimacy – Understanding customers better

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