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達能媒介提案(英文版)(編輯修改稿)

2026-02-04 23:25 本頁面

　

【文章內(nèi)容簡介】 NB 350SZ 400Tier2 market except SZ 350Tier3 market 300Media Strategy – medium weight IV13l Remend lighter TV Weight for Jun. Dec sustaining burst Market GRPSH NJ 300YZ NB 250SZ 300Tier2 market except SZ 250Tier3 market 200Media Strategy – medium weight V14Media Weight Review4Both in Savory segment and Biscuit category, planned GRP in 2023 for TUC lead to higher SOV in each market15Media Strategy – TV program selectionl TV program selection according to –216。High peration coverage216。High rating216。Target preferable program type216。Good program quality216。Consumption moment216。Afternoon216。After dinner16TV program interested in(SH)Source : CMMS 202317TV program interested in(SH)Source : CMMS 202318TV program interested in(NJ)Source : CMMS 202319TV program interested in(NJ)Source : CMMS 202320TV program interested in(HZ)Source : CMMS 202321TV program interested in(HZ)Source : CMMS 202322Consumer profile – Demographic TargetSource : CMMS 2023Based on consumer profile, defined the target audience for tiger for tracking survey, Female aged 3045.23Media strategy – TV program selectionl Time focuslPrime time air time 18:3022:00, focus on later time dram about 1 hour after dinnerl Mainly focused on Drama news and health program due to the high target preferencel Weekend drama package to build up high frequency with cost efficient approach and remind the consumer before purchasingl Variety show during weekend and health progr

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