華南市場分析(編輯修改稿)

　

【文章內容簡介】 an Fit Livina Vios Polo 57% MPV Odyssey Refine GL8 Geniss 70% Touran SUV CRV Hover Tucson Tiggo 61% 廣東市場 B、 C級轎車、 MPV比重高于全國平均水平 Ratio of B,C Sedan and MPV is higher than the country average level 5 . 3 % 4 . 5 %4 . 1 %8 . 7 %6 . 4 %2 . 3 %1 8 . 5 %1 7 . 7 %4 1 . 5 %3 9 . 6 %1 8 . 1 %2 0 . 6 %6 . 0 % 6 . 6 %全國 D o m e s t i c 廣東 G u a n g d o n gCBAA0A 0 0M PVSU V各級別 Top4車型 Top 4 Models in class (Y2023) 廣東與全國市場的級別比重 Segment development in Guangdong vs. China (Y2023) * Based on Police Ministry registration figure (15,338) (5,961) (5,741) (3,965) (Sales volume) (26,539) (19,024) (18,910) (16,235) (31,587) (10,796) (8,942) (5,693) (13,485) (10,032) (5,991) (4,888) (6,728) (4,181) (2,430) (2,180) (38,317) (15,730) (11,668) (11,140) (5,066) (6,498) (1,999) (980) (310) 16 SM Ranking in Guangdong Brand Private BG Taxi FAWToyota % % % GZHonda % % % DFNissan % % % GZToyota % % % Buick % % % FAWVW % % % SVWVW % % % Guangdong Total % % % 私人市場應是開拓廣東市場的重中之重 Private market is most important for exploiting Guangdong market 8 1 . 5 %8 7 . 7 %1 4 . 6 %9 . 8 %3 . 8 % 2 . 5 %全國 D o m e s ti c 廣東 G u a n g d o n gT a x iBGPr i v a te廣東與全國市場的用戶結構比較 User structure of Domestic and Guangdong (Y2023) 廣東 Top5品牌與 VW品牌用戶結構比較 User structure of Top 5 and VW brands in Guangdong (Y2023) * Based on Police Ministry registration figure 17 SM SVW 產品在廣東地區(qū)表現(xiàn) SVW performance of each product in Guangdong Se g m e n t SV W M o d e l v o l u m e g r o w th r a te s e g m e n t s h a r e V s . 2 0 0 6Pa s s a t L i i n g y u 4 , 0 4 7 2 1 % 2 . 7 % 2 . 0 %Pa s s a t C l a s s i c 1 , 0 1 9 170% 0 . 7 % 0 . 3 %Sa n 3 0 0 0 6 , 4 9 8 135% 2 . 6 % 1 . 2 %Sa n B2 310 400% 0 . 1 % 0 . 1 %M PV T o u ra n 980 5% 2 . 0 % 0 . 5 %Po l o J i n q i n g 3 , 4 5 4 40% 3 . 4 % 0 . 7 %Po l o J i n q u 2 , 2 3 9 22% 2 . 2 % 0 . 2 %G o l 62 8 0 % 0 . 1 % 0 . 3 %1 8 , 6 0 9 34% 3 . 3 % 0 . 2 %A O c t a v i a 1 , 9 9 9 0 . 8 % 0 . 8 %1 , 9 9 9 0 . 4 % 0 . 4 %2 0 , 6 0 8 49% 3 . 7 % 0 . 6 %SV W V W Su b to ta lSV W T o ta lBAA0Sk o d a Su b to ta lSVW registration in 2023 *Remark: B/A/A0 all including sedan, MPV, SUV 18 SM SVW產品在廣東地級市表現(xiàn) SVW performance of each product in cities of Guangdong v o l u m e s h a r eT o p 3 G u a n g z h o u 6 , 1 3 8 5 . 3 % 1 , 2 7 0 31 2 , 5 5 5 115 629 317 744 477Sh e n z h e n 5 , 5 6 2 3 . 8 % 1 , 0 1 5 34 2 , 6 8 9 73 440 247 672 363 29D o n g g u a n 3 , 2 9 3 3 . 6 % 316 912 547 33 395 114 566 390 20V o l u m e 1 4 , 9 9 3 4 . 3 % 2 , 6 0 1 977 5 , 7 9 1 221 1 , 4 6 4 678 1 , 9 8 2 1 , 2 3 0 49R a ti o o f T o ta l 73% 64% 96% 89% 71% 73% 69% 57% 55% 79%H u i z h o u 788 4 . 4 % 131 3 314 3 85 34 92 125 1Z h u h a i 658 3 . 8 % 239 4 17 37 63 39 155 103 1Z h o n g s h a n 502 2 . 2 % 147 2 6 9 37 46 169 86F o s h a n 499 2 . 2 % 77 5 86 5 71 36 170 48 1Sh u n d e 419 2 . 0 % 95 13 9 4 44 25 151 78J i a n g m e n 311 1 . 9 % 65 10 5 14 14 124 78 1Z h a n j i a n g 282 3 . 8 % 101 19 1 16 9 67 66 3V o l u m e 1 8 , 4 5 2 3 . 9 % 3 , 4 5 6 1 , 0 0 4 6 , 2 5 2 285 1 , 7 9 4 881 2 , 9 1 0 1 , 8 1 4 56R a ti o o f T o ta l 90% 85% 99% 96% 92% 90% 90% 84% 81% 90%2 0 , 6 0 8 3 . 7 % 4 , 0 4 7 1 , 0 1 9 6 , 4 9 8 310 1 , 9 9 9 980 3 , 4 5 4 2 , 2 3 9 62O c ta v i aT o p 1 0T o p 3Su b to ta lSV WC i ty G o lPo l o J i n q i n g Po l o J i n q uG u a n g d o n g T o ta lT o p 1 0Su b to ta lPa s s a t L i n g y u C l a s s i c Sa n 3 0 0 0 Sa n B 2 T o u r a nRemark: Guangdong Province incl. 23 cities SVW registration in 2023 19 SM 廣東出租車市場概況 Taxi market in Guangdong 21%8%6%4%6%7%9%12%0%12%28%43%7%1%23%14%Y2 0 0 6 Y2 0 0 7S a n 3 0 0 0C o r o l l aJ e t t aO p t i m aP a s s a tZ h o n g h u aS o n a t ao t h e r s2023 G r ow t h r a t eS ha r e i nTa x iV s . 2 0 0 6N o. 1 S a n3 0 0 0 5 , 8 9 8 164% 43% 15%N o. 2 C orol l a 1 , 6 4 9 12% 12%N o. 3 J e t t a 1 , 5 8 2 40% 12% 3 %N o. 4 O pt i m a 1 , 1 9 9 3 4 % 9% 1 4 %N o. 5 P a s s a t 901 1702% 7% 6%N o. 6 Z ho ng hu a 782 48% 6% 1 %N o. 7 S on a t a 583 18% 4% 2 %1 2 , 5 9 4 102% 92% 13%1 3 , 6 8 0 73%Top7To p 7 S ub t oa lG ua ng do ng13,680 7,887 20 SM SVW出租車在廣東地級市表現(xiàn) SVW performance in taxi market of Guangdong v o l u m e s h a r e Sa n 3 0 0 0 J e tta C o r o l l a O p ti m a Pa s s a t Z h o n g h u a So n a taG u a n g z h o u 2 , 4 2 5 57% 2 , 4 2 5 633 747 252 4 , 2 2 3Sh e n z h e n 2 , 5 6 7 83% 2 , 5 6 6 488 3 , 0 8 8D o n g g u a n 1 , 2 9 9 45% 399 1 , 5 0 0 900 35 2 , 8 9 4V o l u m e 6 , 2 9 1 62% 5 , 3 9 0 1 , 5 0 0 0 1 , 1 2 1 900 782 252 1 0 , 2 0 5R a ti o o f T o ta l 93% 91% 91% 0% 93% 100% 100% 43% 75%H u i z h o u 301 67% 301 149 450Z h a o q i n g 7 2% 7 349 392Z h u h a i 0% 379 2 381Z h o n g s h a n 0% 299 299J i a n g m e n 0% 189 232Z h a n j i a n g 2 1% 2 216 1 227Ya n g j i a n g 18 9% 18 136 3 211V o l u m e 6 , 6 1 9 53% 5 , 7 1 8 1 , 6 4 9 1 , 2 6 9 1 , 1 2 5 900 782 553 1 2 , 3 9 7R a ti o o f T o ta l 97% 97% 100% 80% 94% 100% 100% 95% 91%6 , 8 0 0 50% 5 , 8 9 8 1 , 6 4 9 1 , 5 8 2 1 , 1 9 9 901 782 583 1 3 , 6 8 0M a i n B r a n d sA l l B r a n d sG u a n g d o n g T o ta lT o p 1 0Su b to ta lT o p 1 0T o p 3Su b to ta lSV WC i tyT o p 3SVW registration in Y2023 Remark: Guangdong Province incl. 23 cities 21 SM Backup SVW performance in Shenzhen and Guangzhou 22 SM 廣州市場概況 —— 廠商排名 Guangzhou market situation—— Manufacturers Ranking M a nu f a c t ure S a l e s v ol um e M a r k e t s ha r e M a nu f a c t ure S a l e s v ol um e G r ow t h r a t e M a r k e t s ha r eM a