金融機構品牌營銷策略分析[樣例5](編輯修改稿)

　

【文章內容簡介】 場”這一價值觀。正是由于海爾價值觀的與時俱進,使得海爾品牌獲得了消費者的長期支持,并擁有很高的信譽度和美譽度。[參考文獻][1][M].北京:企業管理出版社,2002.[2]———中國品牌實戰原理[M].北京:時事出版社,2002.[3][M].?？?海南出版社,2002.[4][M].北京:中國華僑出版社,2002.[5][M].北京:人民郵電出版社,:韋曉菡 來源:經濟與社會發展2006年第9期第三篇：小米手機品牌營銷策略分析摘要摘要本文將根據中國手機市場的市場發展現狀(市場規模和結構、市場特點等)和發展趨勢，對小米手機市場的競爭現狀、競爭格局、消費者市場需求、營銷策略進行詳盡的分析。并基于以上研究，對小米手機市場的營銷策略進行研究，并提出了可行的營銷策略建議。本文系統地提出了小米手機的營銷策略；并通過對中國手機市場的分析，指出小米智能手機在保證產品產量和質量的前提下，必須在細分市場上以集中差異化產品為基礎，以服務差異化為競爭底牌，緊密貼近國內消費者的消費愿望和需求，緊緊把握客戶完全滿意的手機消費文化，才能在競爭中立于不敗之地。星巴克CEO霍華德?舒爾茨說過：“要建立一個影響深遠的偉大品牌，首先得有一個有吸引力的產品”。這由一堆名牌硬件組裝起來的高端配置，最終能不能得到消費者的認可才是企業的最終目標。作為國內被寄予希望的小米手機，該如何走出一條適合自己的企業發展道路，能不能帶領中國智能手機走出困境，本文將通過分析小米手機的現狀，并給出相應的解決方案。關鍵詞：智能手機，小米，品牌營銷，差異化，互聯網手機IAbstractAbstract This paper expounds the current situation of development of market of Chinese mobile phone market(market size and structure, market characteristics and development trend of mobile phone), the market petition situation, the petition pattern, the consumer market demand, domestic and foreign mobile phone manufacturers marketing strategy are analyzed in on the above research, the millet mobile phone market marketing strategy research, and proposed the feasible marketing paper systematically presents the millet mobile phone marketing strategy。and through analyzing the Chinese mobile phone market, points out that millet intelligent mobile phone in the premise of ensuring product quality, must be in the market segments to concentrate, differentiated products as the basis, to service differentiation for the petition cards, closer to the domestic consumer demand, accurately grasp the customer pletely satisfied with the mobile phone consumption culture, ability is in petition remain CEO Howard Schultz said:“ to establish a farreaching great brand, first of all must have an attractive product”.A pile of brandname hardware assembled highend configuration, will get consumer recognition is the the most hope is millet, mobile phone, how to walk out of a suitable enterprise development road, can lead the Chinese intelligent mobile phone out of the predicament, this paper will analyze the current situation of millet, gives the corresponding word: Intelligent, mobile phone, Mobile Internet, Brand marketing, Production of alienation, Internet mobile phoneII目錄目錄摘要................................................................................................................................I Abstract.........................................................................................................................II 目錄..............................................................................................................................III 引言...........................................................................................................................第一章 品牌營銷戰略..........................................................................................................................................................................................................................................................................................................................................................................第二章 小米手機營銷環境分析...................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................第三章 小米手機市場分析和選擇...............................................................................