bec商務英語近義詞辨析(編輯修改稿)

　

【文章內容簡介】 tain products and why Listening 1listen to five short pieces and match reasons for buy products with the speakers BrandstretchingReading 1read an article and list ways in which supermarkets are stretching their discuss whether they would buy the products mentioned in the article Sainsbury’s bank Reading 2read extracts from Sainsbury’s advertising leaflets and match them with financial products Speakingdiscuss the advantages and disadvantages of buying several services from one providerUnit 4 b Public Relations Teaching aims and requirements: To enable students to talk about PR To parctise reading for specific information To practise listening for specific information To practise writing a formal letter of invitation To enable students to describe their duties and responsibilities Important and difficult points:How to organise a PR event Teaching content: What is public relations? Listening 1sort duties into the responsibilities of the PR and Marketing then listen to the PR Manager at Skoda describe her responsibilities Vocabularymatch verbs with phrases to list the PR Department’s duties and responsibilities Language focusfocus on language for describing duties and responsibilities Speakingexchange informaiton about their own duties and responsibilites The benefits of good PR Listening 2discuss how Skoda could have changed its image so then listen to the Skoda Manager again and pare their discuss how they and the public see their own panies Organiding a PR event Readingplete s schedule for organising a press launch Speakingorganise a press launch for a product of ther choice Writingwrite a formal letter of invitation to the product launchUnit 5 a Relocation Teaching aims and requirements: To enable students to talk about relocation To parctise reading for gist To practise listening for specific information To raise awareness of the features of report writing and practice writing reports To review parative and language of similarity and difference Important and difficult points:The reason for relocation Teaching content: Why do panies relocate? Speakingdiscuss the reasons why panies relocate Reading 1read a page from a brochure about relocating to Ireland and match paragraph headings with numbered paragraphs Language focusfocus on parative and superlative forms Speakingdiscuss the reasons given for relocating to Ireland and put them in order of importance for their pany Arranging to relocate Speakingdiscuss the reasons why people relocate and the arrangements they have to make Reading 2read a report on a relocation pany, Fenway Software, and tick the services which meet its needs Language focusfocus on the structure, layout and typical phrases used in reports Listeninglisten to a conversation and tick the services a different relocation pany offersUnit 5 b New Premises Teaching aims and requirements: To enable students to talk about office space and facilities To practise listening for directions To practise letter writingTo review the language of suggesting Important and difficult points:How to lease office space Teaching content: Finding the right locationListeninglisten to someone giving directions and mark an office site on a map Speakinggive each other directions Writingwrite a letter requesting further information about office premises Readingread an article about office location and match endings with sentence stems Leasing office space Speakingallocate office space to management, staff and facilities in a discuss important considerations when choosing office 6 a Reporting Results Teaching aims and requirements: To enable students to talk about pany performance To practise reading and listening for specific information To practise report writingTo review the language of change including cause and effect Important and difficult points:How to describe the reporting results Teaching content: Measuring performance Speakingdiscuss how panies measure performance and report results Listeninglisten to a TV news report and pick out the performance indicators listen again and answer prehension listen once more and plete a scan the tapescript to find verbs/nouns describing change Speakingdo an information exchange activity in which they plete graphs/bar charts Annual reportsReadingmatch sentences with extracts from the Chiarman’s Statement from annual reports Speakingrank the extracts in terms of how positive the results are Vocabularyskim the extracts for connectors of cause and effect and add alternatives Speakinglook at financial information about two panies and decide which pany they would prefer to invest inWritingwrite a short report explaining their decisionUnit 6 b Environmental Report Teaching aims and requirements: To enable students to talk about the impact of business on the environment To practise listening for specific information To practise report writingTo review and practiselanguage of giving presentations Important and difficult points:How to give presentations Teaching content: Assessing environmental impact Speakingplete a questionnaire assessing the enviromental impact of each other’s then think of three ways to reduce this impact Environmental performance Listeninglisten to a presentation about ICI’s environmental record and answer multiplechoice questions Speakingsummarise the four main ICI initiatives and rank then discuss how panies can balance the interests of customers and shareholders with a mitment to the environment Language focusfocus on presentations including typical phrases for presentingSpeakingwork in groups to prepare a brief presentation using information about a chemical pany’s environmental performance Writingwrite a brief report on the pany’s environmental 7 a Health and Safety Teaching aims and requirements: To enable students to talk about health and safety To practise listening for specific information To practise reading