波士頓咨詢公司模板(1)-資料下載頁

　　

【正文】 ite Time with Large Customer Number of customers served in one day Onphone Time with Small Customer 8 hrs. 1 15 min. 32 Source: Phone Co. Time spent per service call 43 FOCUSING ON SMALL CUSTOMERS WILL PROVIDE THE MAXIMUM LEVERAGE 3 L a r g e S m a l lL a r g e S m a l lTime Spent per Service Call Possible Calls per Day 8 hrs. 15 min. 1 32 Exercise 2 Source: Phone Company 44 AGENDA Order taking ? Customer conversation ? Order entry into system Manufacturing ? Scheduling ? Production Distribution ? Packaging ? Shipment Exercise 3 45 AGENDA ?Customer conversation ?Order entry into system Exercise 3 ?Scheduling ?Production ? Packaging ? Shipment Distribution Manufacturing Order Taking 46 TO DISPLAY INFORMATION EFFECTIVELY, YOU NEED TO Focus on your audience and what they need/want to know ? Start with their concerns ? Tell their story, not your story Focus on key concepts and characters ? From audience’s perspective ? To make text more coherent ? To provide context for the audience Organize slides around the audience and the important concepts, characters 47 THE SLIDE—THE BASIC BUILDING BLOCK TITLE BODY Support for main point ? Words ? Schematic ? Table ? Graph(s) TAKEAWAY, OR TRANSITION TO NEXT SLIDE May be oral Main point of the slide Notes, Source 48 HOW TO MAKE SLIDES USER FRIENDLY Title ? Context at beginning ? New information at end Body ? Consistent subjects for main points the concepts and characters ? Simple grammatical structure and parallel style 49 THE TRANSITION RELATES THIS SLIDE TO THE NEXT ONE Keeps the story going Summarizes the slide, reiterates the main point, or draws out implications Can be written or oral The slide39。s exclamation point 50 THIS IS WHERE THE TITLE (ALL CAPS) IS POSITIONED The subtitle follows with only an initial cap The body of a word slide follows an outline format, beginning with main points which start with a capital letter ? The second level is called a bullet point。 it also begins with a capital letter the third level is called a dash point。 it begins with a lowercase letter the fourth letter is a dot point (no cap)。 it is best to avoid these No end punctuation follows any of these points 51 RECOMMENDED FORMAT FOR TABLES AND BOXES Type of assignment Corporate strategy Marketing strategy development Client Major German brewer Major . brewer Scottish brewer Various Major European brewer Australian wine amp。 spirits pany Major . brewer Goal of the study Strategic alliances in Europe Acquisition strategy Strategy development Acquisitions in brewing and soft drinks in Spain European brand Brand extension strategies Brand positioning Backup 52 THIS IS THE FORMAT FOR TABLES Chain Segment Offpremise ? Supermarket ? Cstore ? Drug ? Gas ? Liquor/Other Onpremise Total Market Growth Share Gain 198990 CAGR Total (%) % Due to Sales Efforts Driving Growth Source: Market Research Backup 53 RECOMMENDED GRAPH FORMAT 100 75 50 25 0 1980 1981 1982 1983 1984 Scale in 12 point Y label centered in 12 point Graph heading 16 point, capital letter for first word Legend in 12/14 with box* *Optional Source: Text inside graph flexible (12 or 14 if possible) X label in 12 point (14x9) Backup 54 USE THESE QUESTIONS TO REVIEW YOUR SLIDES How does this slide contribute to the story? How does it help the audience to address their needs? Does management want/need to know what39。s on this slide? Everything on the slide? Is the point of this slide clear? Is it clearly laid out in the title? Is the title closely connected to the body of the slide? Is the body of the slide easy to read? Is it parallel? Does it contain any unneeded material? This will lead to the Pyramid Thinking / Logic in our next session 55 RECAP: WHAT DO YOU SEE ON A GOOD SLIDE Logical and interesting storyline Simple, to the point (no more than 6 key points on one slide) ? Catch your eye ? Key message stands out Conclusion always supported by (appropriate) data and analysis Data always stated with source Consistent format and color schemes No typos