全國高等教育電子商務英語自學考試-資料下載頁

　　

【正文】 ch _ _ dise 44. 保留，保持 v. r _ t _ _ n 45. 可用的，可獲得的 adj. av _ _ l _ ble 46. 聲稱，認領 v. amp。 n. cl _ _ m 47. 戰(zhàn)略，策略 n. str _ te _ _ 48. 恐嚇，威脅 v. thr _ _ t _ _ 49. 幸存，比…長命 v. s _ _ vi _ _ 50. 采訪，訪問，面試 n. amp。 v. inter _ _ _ _ 51. 地方，位置 n. loca _ _ _ _ 52. 賣主，賣方 n. v _ _ dor 53. 流行，貨幣 n. c_ rr _ _ _ y 54. 嘗試，試圖，努力 v. att _ _ p _ 55. 整理，安排v. arr _ _ ge 五、單詞英譯漢 （本大題共15小題，每小題1分，共15分） 56. market share 57. net loss 58. earnings per share 59. Federal Express 60. search engines 61. information network 62. client 63. database 64. sales tax 65. information technology 66. web server 67. online order 68. human resources 69. shopping cart 70. smart cards 六、英譯漢 （本大題共5小題，每小題2分，共10分）閱讀下面的短文，然后把劃線的句子翻譯成漢語。It has been a tumultuous time for dot startups. In fact, Gartner, Inc. estimates that over 75% of emerce startups will end in failure. (71) While it is tempting to blame prevailing market conditions for this failure rate, the fact is that early planning ultimately determines the potential success or failure of a startup. This whitepaper helps managers understand the characteristics that contribute to successful startups. (72) Importantly, this work also includes a valuable diagnostic survey that helps entrepreneurs quantify the strength of the business and identify problem areas.One thing is clear: There are a lot of ways for a new business to go out of business. (73) Loss of focus, an inability to fulfill customer orders or service, and a mismatch of top management with the corporate culture are but a few mon reasons that businesses fail. To increase the chances of success, managers need to consider four crucial inputs:Management / People: The single most vital ponent of any business, every startup needs a skilled management team that can execute the business plan, adapt to changing environments, and attract and retain valuable staff. Market Opportunity: To succeed, a venture requires a business model that is adaptable, scalable, defensible, and able to generate both revenue and profits. (74) In addition, management must recognize the pany’s market position and the potential of its ideas in the market.Funding: The ability of the venture to raise operating cash in order to establish profitability.Product and Service: This defines the demand for the product, including the degree to which it addresses customer needs and the ability to provide fulfillment and client service functions.(75) By keeping a close eye on these found areas — strong leadership and management, good people, a solid business plan, and a product that people want to purchase — businesses can position themselves to weather inevitable challenges.七、漢譯英 （本大題共5小題，每小題2分，共10分）用括號內給出的詞，把下列漢語句子翻譯成英語。76. 為了獲得市場份額，他們必須竭盡全力。（market share, go to lengths）77. 我們要事先準備所有申請材料。（in advance, application materials）78. 愿意買該產品的人越多，價格就降得越多。（the more, the more）79. 電子商務的交易通常涉及幾個互動的步驟。 （involve, interactive steps）80. 應該由你決定是否實施這一計劃。（up to, carry out）7 / 7