marketing大作業(yè)評(píng)估微軟新產(chǎn)品進(jìn)入中國的變量(英文-資料下載頁

　　

【正文】 re are not many famous brands and the interactive munication is the important driving force of rebuild brands. In the aspect of price, the developing technology can reduce the transaction cost and shipping cost. And panies can distribute products and services without boundaries, the retail channels are diversified. and Potential implications As a technology, the development of the technology of China is suitable for our pany to develop our products. The extensive izens provide us the opportunities to promote our products. We can take advantage of emerce to develop our business, while we need to face the potential risks, such as, the attacks from the outside. New technology can enhance 19 / 30the core petency of our pany and it makes it possible for our pany to produce a large quantity of products in a short time. And the development of technology allow us to service the customers in anywhere in the world. Inter platform can bring opportunities and challenges, it means that we can promote our products through the Inter platform and we had to face the various kinds of Inter advertisements of other panies. The interact munication require us to meet the new market segment needs. The diversified retail channels can make our pany to distribute our products more quickly while the cost maybe more expensive. Environmental Considerations Analysis Environmental Considerations AnalysisSince the traditional consumption patterns make the environment bee poor, China is advocating green consumption. Nowadays, China is paying more and more attention to the environment protection. Many of the industries in China do not care about if their production affects the environment and most industries are still produce in their own traditional ways. Chinese people are paying attention to the practical use of a product, and they hope to realize some consumer perception in the process of transaction. For many industries in China, the marketing environment has opportunities and challenges, such as the market are developing quickly and the rules are changeable and so on. There are 20 / 30many firms will do some philanthropy to feedback the society in China while the firms seldom advocate to donate all the money. In recent days, the quality of all products in China is doubted by the consumers if the products are health. Many firms do not care about ethical considerations, what they care about is the money. and Potential implications As an IT pany, Microsoft Corporation has affected the environment greatly and China is thinking highly of environment so that we are bearing big pressures. The pressures force our pany must change the way we produce. Greenpeace (2022, ) points out that ‘Microsoft corporation have little information about the energy portfolio and it also has no long strategy to enhance the amount of the renewable resources’. We had to consider using some clean energy to answer the criticisms and we need to make practical action to make the consumers to believe in us. The customers are requiring more information so that we will lose some pricing advantages. Our pany is cooperating with many anizations to do the philanthropy which can help our pany to build up good image. As a big pany, we need to play a leading role to undertake more social responsibilities. In order to make the consumers to believe in our products, we had to do some promises because large quantities of firms break the ethics. Competitive environment analysis21 / 30 Introduction of Competitive environmentMicrosoft Cooperation is going to put Windows 8 into China market in 2022. So the biggest two petitors of are Microsoft Cooperation is Apple Cooperation and Google in the mobility system area. The product of Apple is ISO system and the product of Google is Android system. analysis The Porter’s five forces are used to analyse the industry environment. The petitive intensity of the mobility system area is not very big since there are not many panies are doing the mobility system. Though the mobility system area is attractive for many firms, however, they have no advanced technology to develop the mobility system. The mobility system needs advanced technology to support, so in the short time there will be no new entrants can threat the Microsoft Cooperation’s Windows 8. The barriers include the following aspects. As a big cooperation, Microsoft cooperation has a bigger economy of scale than other firms. In addition, the Windows 8 has a distinguishing feature, and the feature is that Windows 8 can be used not only in the mobility system area but also the puter system area. In the aspect of the threat of substitute products, the Windows 8 can not be replaced by the other products since Windows 8 can be applied into the puter system area and the mobility system area while Apple and Google can only produce products in mobility system area. The only threat of substitute products is Microsoft itself since there 22 / 30are many users are using the Windows XP and Windows 7. From the aspect of the bargaining power of buyers, the buyers have no bargaining power since if the buyers are going to buy the puters or tablet PC, the puter systems are bound with the puters system. From the aspect of bargaining power of suppliers, the suppliers have no bargaining power since Microsoft Cooperation have many choices to choose which the suppliers they will cooperate. And there are many IT suppliers and they are concentrated. There are no firms can beat the Microsoft Cooperate because of the Windows 8’s peculiarity. From the aspect of intensity of rivalry among existing firms, the intensity of rivalry among existing firms is very small. The figure 6 shows the market share of the Windows 8 is %, while it does not explain Windows 8 has no future