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【正文】 ration Booth Setup Sightseeing Tours Press Event at MOMA Open Evening for all others Tuesday, May 3 Schedule of Events Registration, Booth Setup Cont’d Sightseeing Tours Orientation Session Market Update Opening Evening Event at Rockefeller Center Wednesday, May 4 Schedule of Events Registration Ribbon cutting Business Appointments Media Marketplace Luncheon with Keynote Address – Henry Silverman, Chairman CEO, Cendant Evening Event at Time/Warner building Thursday, May 5 Schedule of Events Registration Business Appointments Luncheon with a Broadway Showcase Open Evening for Private Events Friday, May 6 Schedule of Events Business Appointments Closing Luncheon Closing Evening Event at Ellis Island Saturday, May 7 Sunday, May 8 ? Departures TIA Marketing Goals: ? Promote travel to and within the United States ? SeeAmerica brand leverage ? Coop opportunities for all anizations, large and small ? Added value ? To set the stage for thousands of travel industry anizations who want to speak the same language in the marketplace ? To leverage everyone’s funds for mutual benefit TIA Strategy Trade: SeeAmerica Weeks, SeeAmerica Pavilions, direct mail, online promotions Media: PR, Media Marketplace TIA Strategy Consumer: coop advertising inserts with plementary editorial : One stop shopping for . travel our National Brand See America Themes 2023 Greetings From America Partnership with USPS 2023 See America’s Byways Partnership with Dept. of Transportation 2023 See America’s National Parks partnership with National Park Service and National Park Foundation 2023 Theme See America Treasure Hunt Game and Sweepstakes Online game with categories, (think “Jeopardy” meets “Who wants to be a Millionaire?”)。 . National Parks, America’s Byways, American movies, etc. SeeAmerica Treasure Hunt Game Concept Cont’d Engage people by activity interest or geographic interest to encourage visitation. All game answers linked to appropriate web sites. TIMING Launched UK at WTM with movie category only to tie in with DOC campaign Launch international at ITB Launch domestic at Pow Wow Game Categories National Parks Scenic Byways American Movies Recreation Outdoors American Cities Amusement Parks Famous Americans Historical Sites Famous Places Just for Fun States Sweepstakes Structure Qualified entry: you must answer three questions to be entered into the sweepstakes. Prizes: Proposed . trips, each with a theme: – America’s Greatest Cities Amtrak – National Parks trip: Four Corners through Las Vegas gateway – Theme parks: Orlando – Movies: Hollywood – Finger Lakes/Niagara Falls – Alaska Cruise Sweepstakes, Cont’d Viral Component: send sweeps entry to three friends and get an additional entry for yourself. Collect names (opt in) for future marketing. . Coop Advertising Opportunities 2023 Reader’s Digest – March Issue (sold out) USA Today – May 6 September 16 National Geographic Traveler – July/August Issue Radio Promotion Packaged promotion using game content 30 prizes per market 5day promotion, 6 questions per day, one prize giveaway per question See America Week (National Tourism Week) May 8 15, 2023 TRADE SHOW Tiein Goal: build traffic to exhibitors in SeeAmerica Pavilions Use Treasure Hunt game questions to promote visitation to booths for answers Drawing at end for grand prize trip to the . Tradeshows UK: WTM, November 811, 2023 Germany: ITB, March 1115, 2023 Worldwide: International Pow Wow, May 37, 2023 Japan: JATA, September 2225, 2023 Brazil: ABAV, October 1923, 2023 TIA UK Cooperative Program with CMG Sunday Times inserts – January 30 (sold out) March 20 September 25 Daily Mail inserts – March 26 September 17 Travel Agent Direct Mail: 16,000 Essentially America: Winter/Spring/Fall Participation Opportunities Use game content in customized promotions Place ads in Roland Berger Cooperative inserts: USA and UK Offer prizes for radio game during See America week, May 8 – 15, 2023 Kart. Jennie, Project Director Anca Ioan, Managing Partner Jon Payne, Project Coordinator Presentation: Eric Chow 謝謝觀看 /歡迎下載 BY FAITH I MEAN A VISION OF GOOD ONE CHERISHES AND THE ENTHUSIASM THAT PUSHES ONE TO SEEK ITS FULFILLMENT REGARDLESS OF OBSTACLES. BY FAITH I BY FAITH