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思想與戰略英文ppt20-資料下載頁

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【正文】 e next Initially target small percentage of national market, then attempt to increase scale “ Serial replicator” “ Sneaky scaler” “ Big bang” “ Blitzkreig” 4 primary models exist for rollout 19 Risk Velocity of growth (in a given year) Function of ? Management capacity ? Capital available ? Ability of pany to replicate skills ? Physical availability of scarce resources ? Quality of management decision making Function of ? Extent of “crowding” – how close are your petitors? ? Scale advantages – when you do run into petition, how much scale/market capture is necessary to win? ? Capturing scale resources – are there a limited number of key scarce resources (., scientists, store locations) that you must capture? Determine level of rollout aggressiveness through careful balance of strategic and operating risk Operating risk Strategic risk 20 ATCZG002120239CoyneMSTR Risk Velocity Number of stores added in that year 0 8 1 2 3 4 5 6 7 With low strategic risk, pany can afford to open optimal number of stores from operating risk standpoint Strategic risk scenarios But as strategic risk increases, panies will be forced to increase expansion to a straining point in a “big bet” CONCEPTUAL CATEGORY/KILLER EXAMPLE The bination of these two provides direction on the aggressiveness of rollout 21 ATCZG002120239CoyneMSTR

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