江蘇省啟東中學20xx屆高三上學期期初考試英語試題word版含答案-資料下載頁

【導讀】第一節聽下面5段對話。每段對話后有一個小題，從題中所給的A、B、C三個選項中選。出最佳選項，并標在試卷的相應位置。聽完每段對話后，你都有10秒鐘的時間來回答有關。小題和閱讀下一小題。每段對話僅讀一遍。每小題5秒鐘；聽完后，各小題將給出5秒鐘的作答時間。聽下面一段獨白，回答第17至第20題。從A、B、C、D四個選項中，選出可以填入空白處的最佳選項，并在答題卡上將該項涂黑。

　　

【正文】 of business (consider politics), but it doesn?t have to. In Renaissance Italy, painters were missioned by the Catholic church to illustrate events from the Bible. Michaelangelo and Lenonardo da Vinci worked for hire, but it would be hard to argue that it hurt their artistry. Here we won?t assume that film art prevents entertainment. We won?t take the opposite position either－ claiming that only Hollywood massmarket movies are worth attention. Similarly, we don?t think that film art rises above mercial demand, but we also won?t assume that money rules everything. Any art form offers a vast range of creative possibilities. Our basic assumption is that as an art, film offers experiences that viewers find worthwhile. 66. Where should the sentence “It doesn?t happen by accident.” be put in the passage? A. ① B. ② C. ③ D. ④ 67. Which of the following statements about film is TRUE? A. Hollywood films are usually far more appealing. B. Film offers a wide variety of creative possibilities. C. Films are made in the hope that consumers will pay to see them. D. When watching films, viewers feel controlled by film designers. 68. The writer uses the examples of Michaelangelo and Lenonardo da Vinci to ______. A. indicate that money is unlikely to corrupt artistry B. show that money doesn?t necessarily destroy artistry C. prove that money cannot buy everything in the field of art D. suggest that money is an important concern even for famous artists 69. According to the writer, film should ______ A. avoid concentrating on popular traditions B. focus on artistry rather than entertainment C. provide the audience with something worthwhile D. earn enough to pay for the developers? time and effort 70. Which of the following can be the proper title for the passage? A. Film: art or business B. Art or entertainment C. Film offers us experiences D. Money doesn?t rule everything 第 II 卷 （非選擇題 共 35 分） 第四部分 任務型閱讀（ 10 分） Commercial advertisement was once thought of as a technique of the marketers to inform the potential buyers about the availability of certain products. It was seen more as a medium to inform the buyers rather than persuade them to buy. The present day marketers see advertisement as a medium to damage the image of their petitors and their products. This indeed, is an undesirable and an immoral practice. Instead of speaking about their own products, these marketers speak about the drawbacks (often without any basics) of the peting products. People watching TV advertisements would notice that there has always been an advertisement war between the marketers of different consumer goods. A few such cases are given below. 1. Parachute Coconut Oil vs. . Gold Sometime back, the producer of Gold Coconut Oil claimed in their TV advertisement that only their products were superior and the one sold in blue colour bottles (the reference was to Parachute coconut oil) was suitable only for unnatural hair. 2. Tata Salt vs. Captain Cook Tata salt was first iodised (碘處理 ) salt marketed by an Indian Company. It has been enjoying a good and steady market. Captain Cook, another producer of iodised salt, who entered the market later, had to adopt some strategy to get control of the market. The TV advertisement of Captain Cook stressed on ?Free flow? of their salt when transferred to a container. The producer of Tata Salt retaliated (報復 ) by saying that the claim of Captain Cook was a trick and those who were quality conscious should deal with it with caution. 3. Pepsi vs. Coca Cola Coca Cola was selected as the official soft drink for the Wills World Cricket 1996. When the cricket series was on, the marketers of Pepsi constantly advertised on TV. Their advertisement gave the idea that the cricketers preferred only Pepsi and as a matter of fact there was nothing official about it. 4. Horlicks vs. Complan Sometime back, the TV advertisement of Complan, a health drink directly attacked Horlicks, which has been in the market for several decades. The claim of Complan was that their brand (which according to them was Brand C) has a higher percentage of ingredients pared to Brand H (reference was nothing but to Horlicks). The above examples clearly show how the technique of advertisement is misused by some marketers to ruin the image of their petitors. This, certainly, is not a healthy trend. Any marketer should only speak about his products and not about his petitors? products. The awareness of consumers has certainly increased over the years and they are no longer easily taken in. There are many consumer products like salt, oil, shaving blades etc. But one thing for sure is that offering the same product in a different container will not make the product different. Mass media like Radio, Television and newspaper should not allow advertisements that tell lies. Legal regulations, in this regard, should also be made stricter. Comparison of the past and the present In the past A technique mainly used for offering (71) At present A trick used as a means of unfair (72) Unhealthy trend of the (73) of advertisement (74) Products Wrong (75) . Gold No product of the kind could (76) it. Captain Cook Captain Cook stressed on their “free flow” when their product was put into a container. Tata Salt Tata salt warned consumers to be (77) . Pepsi Too much advertisement on TV seemed to say that Pepsi was the cricketers? (78) . Complan Complan claimed that their product was much (79) in ingredients. Solutions ● Only products of their own are allowed to be (80) in the advertisement. ● Stricter laws should be made to protect every producer?s and consumer?s benefits. 第 五 部分 書面表達（ 25分）