江蘇省揚(yáng)州市20xx-20xx學(xué)年高一英語下學(xué)期期末考試試題-資料下載頁

【導(dǎo)讀】聽下面5段對話，每段對話后有一個小題，從題中所給的A、B、C三個選項中選出最佳選項，并標(biāo)在試卷的相應(yīng)位置。聽完每段對話后，你都有10秒鐘的時間來回答有關(guān)小題和閱讀下。每段對話僅讀一遍。題,每小題5秒鐘；聽完后，各小題將給出5秒鐘的作答時間。聽第6段材料，回答第6、7題。從A、B、C、D四個選項中，選出可填入空白處的最佳選項，并在答題卡上將該項涂黑。

　　

【正文】 People watching TV advertisements would notice that there has always been an advertisement war between the marketers of different consumer goods. A few such cases are given below. 1. Parachute Coconut Oil vs. . Gold Some time back, the producer of Gold Coconut Oil claimed in their TV advertisement that only their products was superior and the one sold in blue colour bottles (the reference was to Parachute coconut oil) was suitable only for unnatural hair. 2. Tata Salt vs. Captain Cook Tata salt was first iodised (碘處理 ) salt marketed by an Indian Company. It has been enjoying a good and steady market. Captain Cook, another producer of iodised salt, who entered the market later, had to adopt some strategy to get control of the market. The TV advertisement of Captain Cook stressed on ‘Free flow’ of their salt when transferred to a container. The producer of Tata Salt retaliated (報復(fù) ) by saying that the claim of Captain Cook was a trick and those who were quality conscious should deal with it with caution. 3. Pepsi vs. Coco Cola Coca Cola was selected as the official soft drink for the Wills World Cricket 1996. When the cricket series was on, the marketers of Pepsi constantly advertised on TV. Their advertisement gave the idea that the cricketers preferred only Pepsi and as a matter of fact there was nothing official about it. 4. Horlicks vs. Complan Sometime back, the TV advertisement of Complan, a health drink directly attacked Horlicks, which has been in the market for several decades. The claim of Complan was that their brand (which according to them was Brand C) has a higher percentage of ingredients (材料 ) pared to Brand H (reference was nothing but to Horlicks). The above examples clearly show how the technique of advertisement is misused by some marketers to ruin the image of their petitors. This, certainly, is not a healthy trend. Any marketer should only speak about his products and not about his petitors’ products. The awareness of consumers has certainly increased over the years and they are no longer easily taken in. There are many consumer products like salt, oil shaving blades etc. But one thing for sure is that offering the same product in a different container will not make the product different. Mass media like Radio, Television and newspaper should not allow advertisements that tell lies. Legal regulations, in this regard, should also be made stricter. Comparison of the past and the present In the past At present A technique mainly used for offering (66) ▲ A trick used as a means of unfair (67) ▲ Unhealthy trend of the (68) ▲ of advertisement (69) ▲ given Products Wrong (70) ▲ . Gold ? No product of the kind could (71) ▲ it. Captain Cook ? Captain Cook stressed on their “free flow” when their product was put into a container. Tata Salt ? Tata salt warned consumers to be (72) ▲ . Pepsi ? Too much advertisement on TV seemed to say that Pepsi was the cricketers’ (73) ▲ . Complan ? Complan claimed that their product was much (74) ▲ in ingredients. Solutions Only (75) ▲ of products is allowed to be mentioned in the advertisement. Stricter laws should be made to protect every producers’ and consumers’ benefits. 第五部分 單詞拼寫（共 5小題，每小題 1分 ,共 5分） 根據(jù)所給首字母提示 ,寫出正確詞匯。 76. Dressed in dark glasses and old clothes, they had taken special p____________ so that no one should recognize them. 77. A great many goods were sent to the exhibition from various parts of the world. There was also a great deal of machinery on d____________. 78. Tazieff was able to set up his camp very close to the volcano while it was erupting v__________. 79. Apparently s____________ to criticism, the bull fot all about the matador and charged at the drunk. 80. I had all the usual s____________ of someone giving up smoking: a bad temper and an enormous appetite. 第六部分 完成句子（共 5小題 每小題 1分，滿分 5分） 81. 法律要求人人平等，不論種族、性別或出身。 The law requires equal treatment for all, ________________________ race, sex or origin. 82. 當(dāng)然，在那個時期英語的發(fā)音也經(jīng)歷了巨變。 Certainly, pronunciation in English also _____________________________ during this period. 83. 我想知道他們對我的提議會有什么反應(yīng)。 I wonder how ______________________________________________________ my proposal. 84. 你早該認(rèn)識到英語詞匯的重要性了。 It’s high time that ______________________________________________ English vocabulary. 85. 最近所發(fā)生的事情增加 了組委會的壓力。 The recent happenings _____________________________________ the anizing mittee. 第七部分 書面表達(dá)（滿分 20分 ， 150詞左右 ） A man realized he needed to purchase a hearing aid. And he went to a store. “How much do they cost?” he asked the clerk. “That depends, ” said the salesman. “They range from US$2 to US$2,000.” As he was unwilling to spend a lot of money on it, the man was interested in the US$2 model, and asked, “Can I have a look at the US$2 model?” The clerk put the device around the man’s neck. “You jus t stick this button in your ear and run this little string down to your pocket,” he instructed. “How does it work?” the man asked. “For US$2, it doesn’t work,” the salesman replied. “But when people see it on you, they will pay attention. And listen to you!” As we all know, most munication problems are not due to people talking too softly. Unfortunately, it is because we are not always good listeners. Do you know that people will pay hundreds of dollars an hour, for no other reason than to have someone listen to them? We all need someone to listen to us, and to listen well to people is to respond to a great human need. [寫作內(nèi)容 ] 1．以約 30個詞概括上文的主要內(nèi)容。 2．以約 120個詞談?wù)?“ 傾聽的作用 ” ，內(nèi)容包括： (1) 這則故事帶給你的啟示； (2) 通過事例或你的經(jīng)歷闡述傾聽的重要性； (3) 我們應(yīng)該怎樣有效地進(jìn)行交流。 [寫作要求 ] 1． 作文中可以使用親身經(jīng)歷或虛構(gòu)的故事，但不得直接引用原文中的句子。 2． 作文中不能出現(xiàn)真實姓名和學(xué)校名稱。 20212021學(xué)年高一年級第二學(xué)期末調(diào)研測試 英語試卷 聽力材料和參考答案 聽力 15 CABBB 610 ACBAB