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【正文】 ll their own stories of marketing disastersUnit 10 b Going Global Teaching aims and requirements: To enable students to talk about entering foreign markets To practise listening for specific information To practise reading for specific information Important and difficult points:How to choose the product to go global Teaching content: Choosing the right product Speakingthink of three globally successful products and why they are put the products into a framework for analysing the suitability of products for then they put four Marriot hotel brands into the framework Readingread a Marriot cast study and check their analysis of the brands Speakingdiscuss globalisation issues raised by the text Entering the market Listeninglisten to a consultant discuss different ways of entering a foreign market and answer multiplechoice prehension listen again and list the advantages/disadvantages of the various methods of market entry Speakingdiscuss their pany’s exports and how they entered foreign play a board game based on entering a foreign market.第五篇：BEC商務英語寫作匯總商務英語(BEC)高級考試范文匯總（一）1Sample answer:(250words)Dear RecardoFurther to our conversation of 30 March, I am writing to outline the proposed programme for your visit to our offices(1215 April).On Thursday morning I will be at the airport to meet your flight and, assuming there are no delays, I will take you straight to your hotel so that you can check in and freshen Mr Wilkins wishes to see you before the meeting, a business lunch has been will then travel to the pany in time for the meeting, scheduled to run from to such a long day I suggest dinner at your 39。s meeting is due to start at taxi has been arranged to pick you up at the hotel at the meeting lasts all day, the pany will provide a working work you will have a chance to return to your hotel before dinner at The Riverside Lodge at name has been entered for the Golf Tournament( on Saturday morning).Mr Wilkins will collect you from your hotel at the petition there is a formal dinner with a distinguished speaker at look forward to meeting you on the the meantime, please do not hesitate to contact me on 020 755 sincerelyXXXSample answer:(243words)IntroductionThis report sets out to examine how the pany should reinvest this years areas under consideration are the purchase of new puters, the provision of language training courses and the payment of special under consideration New putersThe majority of pany puters are quite new and fast enough to handle the work done on , new puters would not be training coursesThe pany aims to increase exports, particularly in Spain and , Language training courses would be an excellent idea for those employees who deal with business partners and customers addition, training courses would increase motivation: staff would enjoy the lessons and perceive that the pany in investing in , language training would be an bonus paymentsAlthough special bonus payments would have a beneficial impact on motivation, they would have no direct effect on the panies are also potential problems concerning the selection of staff eligible for the payments and the setting of a precedent for future , bonus payments would not be It is felt that the best solution for the pany and staff would be to invest in language is suggested that the pany should organize course in French and employees who have contact with partners and customers should be assured of places but other invested members of staff should also be allowed to relationships Ex 3: Sample answer:(246words)IntroductionThe aim of the report is to remend a supplier for our new range of mittee from the Purchasing Department was presented with a shortlist of five potential suppliers to select criteria considered was price, quality, delivery and It was found that, taking the panies39。 overall ratings into consideration, there was negligible difference between , the mittee decided to narrow its focus to the area considered to be of major importance for QuayWest39。s image, namely quality and Trading Despite offering the best deal financially, the pany is unable to guarantee garments pliant with EU Although it produces goods of an extremely high quality for exclusive markets, this supplier charge high prices,part of which would necessarily be passed on to Sportswear The poor standards of craftsmanship make it difficult to justify paying the prices Trading Sample items from this supplier show an acceptable quality , the deals currently on offer make it an attractive Xin Group There is some doubt as to whether garments produced by this pany would meet EU view of this, the prices appear unreasonably It was felt to be unwise to risk promising the pany39。s image by using suppliers of low quality , using an expensive supplier could affect QuayWest39。s reputation for value for Consequently, it is suggested that QuayWest negotiates a contract with Shiva Trading.