中貿聯萬客隆有限公司新店選址與顧客滿意度研究建議案(34頁)-銷售管理-閱讀頁

　　

【正文】 ice the object。The petition39。Saturated degree ? Area:Type and number。City planning。Cost ? Laws and other 7 中管網通用業頻道 Investigation of the circumstance Survy content: ? Around economy circumstance: regional environment、 human circumstance、 key franstrations、 reginal GDP、 expenditure、 market environment. ? Around estate development: developing type、 critical projects、variety and condition distribution, strength of fund、 tipical strength and the sales. ? Municiple planning and the mercial value analyzing. Survy methods: ? Collection and analyzation of the secondary data. ? The interview and the inquire to the related section and anization. ? Depth interview. ? Field exploration. The analyzing report:Reach to conclusion and the prediction by means of the synthesized and qualitative analyze in the bination of other related investigation. 8 中管網通用業頻道 The research contents of the population and purchasing power The analysis of the population and purchasing power, firstly,can reference the ground street the office with the police substation case the file39。 ? City facilities。 ? City planning。 ? The city39。 ? The number of Population and inhabitant 。 ? Customer Flux condition。 ? The city39。 ? Field ground condition。 ? Rental。 ?Tallest quota of investment and employ. The condition of address choosing: 19 中管網通用業頻道 The research contents of Market address choosing 2 ? The Address of the supermarket is mainly choose at the resident district。 ? The customer should regard stable resident as principal。s category to want much) ? Target customer:Then inside the small dealer, meal drink the industry, group to purchase with have pileup39。s behavior if satisfaction with appropriate ? Employee at to customer service time if thoughtful ? Suggestion employee service link provide ? Collections service that level good example is with the information in pany house ? The customer expectation employee serve level 22 中管網通用業頻道 Market environment facilities approval research contents Primarily investigate with evaluate of is a customer after entering the Makro market, the customer feels Makro environment with the satisfied degree of the facilities below a few contents: ? The collections customer evaluation Makro market environment be satisfied with degree( the exterior repair/ inner part adornment) ? The satisfied degree of the facilities of right and current market inside hardware( if meet the demands, and should increase those) ? Current goods display the way satisfaction the degree ? To the quantity39。s type, file time with price ? If get in touch withed the promotion activity for or is factory house in pany39。s demand Meet customer39。s esthesia of the price 顧客期望 Customer39。 Form of framework: open question,34 quantitative question in the latter interview, emphasis separately in different group. Appreciation: send out the presents Procedure: a) Invitation： invite the interviewer qualified the screening condition. b) Screen: screen and confirm again a day ahead, reject the eligible and the interviewer who cannot arrived. c) Preparation： taking the standard FG room can confirm the effectiveness of the researcher and consigner simultaneously, also recording and video at the same time, take preparation of the name card, snake and drinks. d) Preparation of the president: framework, card,form,graph etc. e) Confirm:screen before 15 minutes of the meeting. f) Summarize:raise the standard seats form between 10 minutes of the FG. g) Record and field control: service teas, snakes,control the circumstance,inspect of the effectiveness,passing the question etc. h) The ending:thank to the interviewers sending the. i) Record : clear up after meeting,the recorder hand over the electronic file to the researcher during 3 days,supervisor inspect again,handing over the research manager the forth day. j) Report:analyse the record, write the report. 28 中管網通用業頻道 Analyst Item operation process1 Prepare in earlier stage The Project starting The market tactics proposing Analyse synthetically Investigate that Carries out Interim report Report finally Keep in touch tentatively Negotiate the theme of fixing further Propose project suggestion and contract are signed ? The project manager makes a personal call on the customer and receives ing to visit in the customer ? Introduce pany39。s demand ? Content , time and place to agree to be negotiated further ? Study the materials that enterprises offered, analyse enterprise39。s problems faced at present ? Both sides confirm the project frame and performance goal ? Propose the project remendation according to customer39。 relevant staff members according to the project plan, clear Divide the work concretly and the duty ? Draft the work program and time schedule ? Draft the plan of investigating and analysing ? Train work group member of the project according to the needs of project ? The project director confirms the project and launches the plan: Detailed goal of the project , time schedule , relevant market information ,etc. ? Offer the suggestion of planning tentatively according to experience ? Prepare the development materials that the project needs: The form is asked, each, interview outline,etc. Prepare in earlier stage The Project starting The market tactics proposing Analyse synthetically Investigate that Carries out Interim report Report finally 30 中管網通用業頻道 Timetable 55 days（ Don39。s discharge monitors Data recovery, 錄 into with deep visit the record3