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牛津譯林版高中英語(yǔ)必修四unit1advertisingtaskword教案(已改無(wú)錯(cuò)字)

2023-01-17 04:16:16 本頁(yè)面

　　

【正文】 le to find a job. A. such。 that B. so。 and C. so。 that D. such。 and is in the classroom. In fact many students were late for school ________ me because of the heavy rain. A. No students。 except B. Not every student。 besides C. Not all the students。 but D. No every student。 except 32.— How can you keep slim as a mother of two sons? — I __________ in the gym for years. A. have worked out B. have been working out C. have worked on D. have been working on 五、閱讀理解 The word advertising refers to any kind of public announcement that brings products and services to the attention of people. Throughout history, advertising has been an effective way to promote the trading and selling of goods. In the Middle Ages, merchants employed “ town criers” to read public messages aloud to promote their goods. When printing was invented in the fifteenth century, pages of advertisements (ads) could be printed easily and were either hung in public places or put in books. By the end of the seventeenth century, when newspapers were beginning to be read by more people, printed materials became an important way to promote products and services. The London Gazette was the first newspaper to set aside a place just for advertising. This was so successful that by the end of the century several panies started businesses for the purpose of making newspaper ads for merchants. Advertising spread quickly throughout the eighteenth century. Ad writers were starting to pay more attention to the design of the ad text. Everything, from clothes to drinks, was promoted with clever methods such as repetition of the firm’ s name or product, words anized in eyecatching patterns, the use of pretty pictures and expressions easy to remember. Near the end of the nieenth century, panies that were devoted to the production of ads came to be known as “ advertising agencies” . The agencies developed new ways to get people to think of themselves as members of a group. Throughout the twentieth century, advertising agencies promoted consumerism (消費(fèi)主義 ) as a way of life, spreading the belief that people could be happy only if they bought the “ right” products. 1. What was advertising like in the Middle Ages?A. Merchants were employed to promote products. B. Ad messages were shouted out in public places. C. Product information was included in books. D. Ad signs were put up in towns. 2. What does the word “ This” in Paragraph 2 refer to? A. Advertising in newspapers. B. Including pictures in ads. C. advertising panies D. attractive designs 3. The 18th century advertising was special in its _________. A. growing spending B. printing materials C. advertising panies D. attractive designs 4. Which of the following might be the best title for the text? A. The Story of Advertising B. The Value of Advertising Designs C. The Development of Printing for Advertising D. The Role of Newspaper Advertising 答案與解析一、 1. cheat 2. advertisements 3. skilful 4. innocent 5. pleased 6. promotes 7. mental 8. motto 9. intelligence 10. cured 二、 1. be aware of 2. is meant to 3. Even if 4. benefited from 5. deal with 6. play tricks on 7. ments on 8. fall for 三、 1. advised。 persuade 2. (1)mean to go to college。 means working hard (2)is meant to 3. (1)pleasant (2)pleased (3)pleasing 4. (1)fell over (2)fell into (3)fell down (4)fall behind 5. consulted。 look

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