正文內容

品類管理流程ppt38英文-流程管理(存儲版)

2025-09-27 16:36上一頁面

下一頁面

　　

【正文】 etter manufacturerretailer alignment ? Gives new perspectives on how to view a product and/or category Process Juices amp。 drinks Shelf stable Refrigerated Frozen Glass/Plastic Aseptic Ready to Serve Concentrate Category SubCategory Segment SubSegment Defining a Category by Usage Segment Lemon Juice Segmentation: Source: Borden, Inc. Process Category Role (or purpose) defines how the consumer views the category. Possible Category Roles: ? Destination ? Convenience ? Routine ? Seasonal/Occasional Process Category Assessment Category Assessment involves conducting a plete analysis of the category by investigating it’s subcategories, usersegments, brands, and SKUs. Such an analysis must be based on current consumer, distributor, supplier and market information. Process One example might be identifying the gap between the current sales and the potential sales of a category. C a te g o r y : C a n d yMa r k e t: C o l u m b u sS to r e : K r o g e rT o t a l D o l l a r S a l e s C o l u m b u s Ma rke t $ 1 , 0 0 0 , 0 0 0T o t a l D o l l a r S a l e s K ro g e r C o l u m b u s $ 1 5 0 , 0 0 0K ro g e r Ma rke t S h a re T o t a l G ro ce ri e s 20%K ro g e r Ma rke t S h a re C a n d y 15%G a p (% ) 5%G a p ($ ) $ 5 0 , 0 0 0 Source: Borden, Inc. Process Key Questions in Conducting a Category Assessment ? Who is my target customer? ? How important is this category to that customer? ? What are the category trends? volume, share, profits? ? What are the key product segments? ? What are the least and most important SKUs? Process Key Questions in Conducting a Category Assessment (continued) ? How well is shelf space aligned to SKU movement? ? How do consumers view brands? Brand names versus store brands ? When they make a purchase, How large is it? What else do they buy? ? How does the category’s pricing pare to the rest of the store? Process Key Questions in Conducting a Category Assessment (continued) ? How does the category’s pricing pare to the market? ? What percentage of volume is sold on promotion? ? What is the impact of featuring and display? ? What brands and sizes “define” and/or build the category? Process The Category Sc

點擊復制文檔內容

醫療健康相關推薦

品類管理流程ppt38英文-流程管理(存儲版)

新員工崗前培訓講義ppt38-管理培訓-資料下載頁

x電廠能源審計案例(ppt38)-管理案例-資料下載頁

某咨詢管理咨詢公司為某公司做的業務流程報告ppt38頁-資料下載頁

光纖基本知識(ppt38)-經營管理-資料下載頁

財務風險管理與套期保值(ppt38)-風險管理-資料下載頁

[精選]7s管理培訓(ppt38頁)-資料下載頁

635精信品牌未來(ppt38)-品牌管理-資料下載頁

品類管理流程英語版-資料下載頁

高效生產管理實踐(ppt38)-生產運作-資料下載頁

[精選]鹽水一次精制工藝流程與設備(ppt38頁)-資料下載頁

戰略管理流程講義(英文版)-資料下載頁

基于產品價值管理研發流程(ppt38頁)-資料下載頁

固定資產管理流程-全英文-資料下載頁

品類管理的意義與流程-資料下載頁

【管理精品】戰略管理流程講義(英文版)-資料下載頁

品類管理流程ppt38英文-流程管理-文庫吧

品類管理流程ppt38英文-流程管理-wenkub

品類管理流程ppt38英文-流程管理(已修改)

品類管理流程ppt38英文-流程管理(編輯修改稿)

品類管理流程ppt38英文-流程管理-wenkub.com