正文內容

品類管理流程ppt38英文-流程管理(編輯修改稿)

2025-09-22 16:36 本頁面

　

【文章內容簡介】 SKUs. Such an analysis must be based on current consumer, distributor, supplier and market information. Process One example might be identifying the gap between the current sales and the potential sales of a category. C a te g o r y : C a n d yMa r k e t: C o l u m b u sS to r e : K r o g e rT o t a l D o l l a r S a l e s C o l u m b u s Ma rke t $ 1 , 0 0 0 , 0 0 0T o t a l D o l l a r S a l e s K ro g e r C o l u m b u s $ 1 5 0 , 0 0 0K ro g e r Ma rke t S h a re T o t a l G ro ce ri e s 20%K ro g e r Ma rke t S h a re C a n d y 15%G a p (% ) 5%G a p ($ ) $ 5 0 , 0 0 0 Source: Borden, Inc. Process Key Questions in Conducting a Category Assessment ? Who is my target customer? ? How important is this category to that customer? ? What are the category trends? volume, share, profits? ? What are the key product segments? ? What are the least and most important SKUs? Process Key Questions in Conducting a Category Assessment (continued) ? How well is shelf space aligned to SKU movement? ? How do consumers view brands? Brand names versus store brands ? When they make a purchase, How large is it? What else do they buy? ? How does the category’s pricing pare to the rest of the store? Process Key Questions in Conducting a Category Assessment (continued) ? How does the category’s pricing pare to the market? ? What percentage of volume is sold on promotion? ? What is the impact of featuring and display? ? What brands and sizes “define” and/or build the category? Process The Category Scorecard measures and monitors the progress and performance of the category business plan. Targets or hurdle rates must be clearly stated. T H E C A T EG O R Y SC O R EC A R DS a l e s S y s te m s C o s t P r o f i t R e tu r nT a r g e t T a r g e tM a r k e t C o ns um p ti o n/ M a r k e t C o ns um e r C o ns um e r R e tu r nR e v e nue S ha r e ( $ ) E q ui v . M e a s ur e S ha r e ( U ) S ha r e ( $ ) S ha r e ( U ) S e r v i c e L e v e l P r o f i t o n A s s e tss k u 1 as k u 1 bs k u 1 cB r a nd 1s k u 1 as k u 1 bs k u 1 cB r a nd 2s k u 1 as k u 1 bs k u 1 cB r a nd 3s k u 1 as k u 1 bs k u 1 cB r a nd 4P r i v a te L a b e lP r e m i um T i e rP r i c e T i e rL i q ui d

點擊復制文檔內容

醫療健康相關推薦

品類管理流程ppt38英文-流程管理(編輯修改稿)

bloodbornepathogenannual(ppt38)-經營管理-資料下載頁

[精選]渠道管理(ppt38)-資料下載頁

營銷管理--競爭分析(ppt38)-銷售管理-資料下載頁

sap采購退貨流程課件ppt38頁)-資料下載頁

品類管理流程(1)-資料下載頁

品類管理流程課件-資料下載頁

團隊管理經營哲學(ppt38頁)-資料下載頁

[精選]真空導入成型工藝工藝流程(ppt38頁)-資料下載頁

顧問式銷售ppt38-銷售管理-資料下載頁

地籍管理培訓講義(ppt38)-管理培訓-資料下載頁

管理學計劃(ppt38)-管理學-資料下載頁

經典培訓管理房屋維修管理(ppt38)-管理培訓-資料下載頁

六西格瑪管理(ppt38頁)-資料下載頁

[精選]渠道管理ppt38頁-資料下載頁

用友t6成本管理流程及實施注意事項(ppt38頁)-資料下載頁

品類管理流程ppt38英文-流程管理-預覽頁

品類管理流程ppt38英文-流程管理-免費閱讀

品類管理流程ppt38英文-流程管理(存儲版)

品類管理流程ppt38英文-流程管理-文庫吧在線文庫

品類管理流程ppt38英文-流程管理(完整版)