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品類管理流程ppt38英文-流程管理(完整版)

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【正文】 ? Implementation Schedule ? Predetermined Indicators of Success Process Category Review is the ongoing measurement of the progress of the plan and modification where necessary. Stages of Category Review: ? Opportunity and discovery process ? Input, analysis amp。 framework for collaboration. Efficient New Product Development Efficient Replenishment CATEGORY MANAGEMENT Category Management as a Business Process is prised of interrelated ponents both within and outside of the anization. What is Category Management? Definition Information Technology Strategy amp。 implementation ? Measurement, adjustment amp。 Ford ? Service Industry ? Phone Service ? Financial Services/Banks Definition The ECR System Timely, accurate, paperless information flow Supplier Distributor Retail Store Consumer Household Smooth, continual product flow matched to consumption Definition Efficient Promotion Efficient Store Assortment Definition Category Management is at the at the core of ECR. CM provides a process amp。 learning CATEGORY MANAGEMENT Reviewing the Category Targeting Consumers Planning Merchandising Implementing Strategy Evaluating Results Process Road Map Category Management Process Category Management Issues Category Management Definition Category Management is a source of petitive advantage. If it is so easy to do and everyone is doing it, where is the advantage? Category Management is about strategic choices. The quality of the implementation and execution will determine the degree of petitive advantage gained. Issues Category Management is a dynamic, evolving practice. Is there one approach?… no. ? Fundamental principles and processes. ? Implementation depends upon the capabilities and current practices of the anizations. ? Today’s practices are tomorrow’s foundations for improvement. Issues Successful Category Management helps to define a partnership. ? Ability and mitment to develop the category ? A vision of the potential of the category ? Adequate information technology capability and sharing information ? Multifunctional team support capabilities ? Buyin from top management ? Clearly defines the role of the manufacturer with regard to Category Management ? Trust Issu

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