戰略管理英文版(編輯修改稿)

　

【文章內容簡介】 money and give less money to government so that it can enlarge scale to decrease costs. On the other hand, Lenovo bee larger than ever. They can provide more jobs and unemployment decrease. Social and cultural factorsSociety provides the framework for human behavior and conduct. Culture is the sum total of the inherited ideas, belief, values and knowledge that make up the basis of social action. (Makong’o J. et al, ) China has the largest population in the world, now, so Lenovo has a large number of customers. Most of Chinese are changing their minds and lifestyles, puters bee more and more important, people need puters to work and life, and because of customer ine is different, so different customer need different puter. Such as, business need hightechnology puter, students need cheap puter. In this point, Lenovo produces many different puters and different prices to adapt the needs of different people. Technological factorsNew technology can produce new industry or damage some industry. So pany take new technology in time is very important. Taking new technology is good for petition and improves management. Companies that do not stay up to date will soon find their products and services outdated. They will miss all of the great opportunities and markets that technology brings. (Marketing, 2005) Lenovo is a hightech pany at the same time, it is also a innovative group. Lenovo will bee the latest research and development results from the laboratory to the market, transformed into productive and improve people39。s work and lives. Lenovo Group established a China Beijing, Tokyo, Japan and the United States Raleigh three major researches and development base for the fulcrum of global R amp。 D structure。 in mainland China. (Caroline707, 2007)Legal factorsThere are two articles can support Lenovo for the legal section. According to National People’s Congress, ‘People’s Republic of China Consumer Protection, the government encourages and supports every person and organization supervises the illegal action which damages the consumers’ legal power’ (National People’s Congress, 1993). Another one is in light of article 6, ‘People’s Republic of China Law on Product Quality, the government encourages apply scientific management method, advanced science and technology, support the products achieved or beyond the industry standard or international standard. And give the award to the organizations whose products achieved or beyond the international standard ‘(National People’s Congress, 1993). Therefore as a international pany, Lenovo cooperate with IBM can create more quality products and get the support from government by law.Environment factors:Due to the education level, people can understand more and more, in this way, in the modern society, it has bee normal to protect the legal. If the pany make some illegal things, it will be quit the market and customers won’t buy the pany’s product anymore. The ethical is very important, like Lenovo, their value are serve consumers, innovation, faith and fair (Lenovo, 2005). So this entire ethical development tendency is good for Lenovo’s business environment in the next five to ten years. Five force analysis Source: Created for this assignment. Information from: About more information, please look at Appendix 1.1. Competition in the industryThere are many excellent puter panies can bee the petitors, such as Apple, DELL, Sony and HP. These panies have strong background and finance basis, they also have the quality product and target customers. However, the situation is moving toward what seems like a much more oligopolyorientated situation. Mergers and buyouts occur frequently. In the past few years HP merged with Compaq Computer Corporation and Lenovo merged with IBM’s PC. All of these can show us, the orientation of the PC market changes dramatically as big panies merge into larger PC manufactures.2. Threat of new entrantsIn a matured in