電子商務(wù)中誠(chéng)信問(wèn)題分析與對(duì)策大學(xué)畢業(yè)論文(編輯修改稿)

　

【文章內(nèi)容簡(jiǎn)介】 of respondents suspect that their personal information unknowingly related site collection.三、Emerce integrity impact factor analysis（一）Emerce the integrity of the multidimensional analysis1．Interpretation of the economicsEconomists believe that economic activity in the modity exchange in order to pursue the maximization of their own economic interests and longterm arising from the integrity of behavior [8]. Their main ideas are the following: social integrity is essentially a struggle between the different individual selfinterest reached a mutually beneficial and balanced result. Economics, duplicate transactions in the market to produce the moral of the business munity, business reputation. economists believe that cooperation is not the culture of selfgenerated, but only the specialization and division of labor. in the socioeconomic modity exchange between the owner of the goods due to various factors restricting borrowing of money and goods on credit behavior will inevitably occur. At this time, the transaction will be entered into a contract to establish a mutually expect each other to fulfill the contractual provisions of the trust relationship, therefore, the acts of good faith is essentially a contractual relationship is a result of people39。s rational choice, which is As far as the individual terms. From the social level, when individuals this to perform the contract and trustworthy behavior bee more and more frequent, more extensive, gave rise to the ethical values ??of society as a whole. It can be seen, economists explain the occurrence of acts of social integrity, people default to a rational, purely economic, and market the main driver of economic interests, have to focus on their own reputation and behavior. The third view is that the cooperation and division of labor is the integrity of the objective conditions. Exchange between the development of social productive forces and social transformation of the mode of production, specialization and division of labor has bee an inevitable requirement for social production, due to the division of labor, cooperation, and cooperation is bound to require producers to trust each other, trust and cooperation can not happen. Therefore, the integrity has bee an inevitable, economist with the economics theory of the integrity of the produce obtained faith conduct social consequences: reducing transaction costs.Indeed, both parties are mutual promises, emphasis on reputation in the transaction process will save a lot of unnecessary links, to accelerate the speed of the flow of goods, improve the level of social exchange, thus increasing the economic benefits of society. Economics believe that the lack of social integrity is due to the economic activities of society, when people39。s dishonesty caused by economic interests than the price paid by the acts of dishonesty, a large number of people will continue to repeat such acts of dishonesty, resulting in serious deficiencies in the munity as a whole integrity. Further analysis of the economic benefits caused by acts of dishonesty led to more than pay for the cost of the reasons, economists believe that the socioeconomic system is not perfect, the socialpetitive behavior is not standardized, social supervision and restraint is not enough information is not symmetry caused. Economist for the social good faith behavior and lack of credit causes analysis is more profound and reasonable. After all, economic life is one of the basic form of our social life, and production activities is the basis and prerequisite for all activities of society. Therefore, no matter what social phenomena, social problems, people are accustomed to from the people39。s economic activities to find a cause, and that from here to find the reason is the reason why such things fundamental reason. It can be seen, economist for the social integrity of analysis is the firmly grasp the basic activities of people engaged in economic activity and as a rational economic man in pursuit of economic interests, emphasizing the integrity of the rational basis system based on the integrity of positioning a contractual relationship between the people. Economists emphasis on rational judgment and rational choice of the main decisive role in the establishment of contractual relations, so they build the integrity of the social mechanism must construct a society39。s legal system, property rights system to start, to the integrity of the mechanism to the protection system, can fundamentally limit the occurrence of acts of dishonesty. Although from an economic point of view to explain the lack of ethical behavior and integrity are very convincing, but we can be seen from some obvious irrationalities. First, economics, the definition of a purely economic pursuit of economic interests, it is forsaking the full. This view is particularly prominent in the traditional economic theory. Traditional economic theory to explain human social behavior, are the people expected an economic man exists, that the fundamental purpose is the pursuit of economic interests to obtain the means of the pursuit of economic interests, without considering the process . From the premise of departure, for good faith acts of interpretation will be very onesided, very narrow, on can not explain people with no economic interests driven to honor mitments, to ply with the promise of trustworthy behavior, can not explain some homes raw justice, and gave himself man39。s noble behavior performance. Second, economic theory to explain people at a mutual advantage of the social munication network, to simplify the relationship between the people a pure interest, thus the integrity of this can reflect the moral elements of the subject itself downgraded an economic relationship exists in the society, which is unreasonable, and this can not explain some altruistic sex. Finally, economic theory emphasizes the integrity mechanism constructed starting fr