新視野大學英語讀寫教程第五冊-課后答案(編輯修改稿)

　

【文章內容簡介】 they use these techniques as supplementary to the other three promotional activities. 3. Sales promotion is to stimulate demand. 4. They are applicable to both consumers and businesses. Also, they can be used with industrial selling as well as consumer products. 5. Because it brings promotion to the point of purchase, which has been found more effective than media advertising. For example, a US study shows that a majority of purchases in supermarkets are generated by instore decisions. 6. It helps consumers bee acquainted with a new product and it also helps provide extra petitive advantage to existing products. 7. The effectiveness of salespromotion techniques may be reduced or even nullified if they encounter psychological barriers on the part of shop owners and/or consumers. Salespromotion techniques that are not consistent with the local preferences will also be ineffective. 8. From the last two paragraphs we may learn that, to make the techniques of sales promotion effective, one must take into account the psychological barriers on the part of both shop owners and consumers. At the same time, the techniques must be consistent with the local preferences. 9. Positive. author wrote this passage in order to discuss various aspects of salespromotion techniques, remend them and advise using them carefully. 2. Vocabulary III 1. acquainted 2. magnified 3. quota 4. slump 5. acmodating 6. collided 7. repay 8. amended 9. whereby 11. filmed 12. expenditure Exercises on CD and web course only: 13. stimulus 14. localities 15. enlightened IV 1. as such 2. fail under 3. enlightened about 4. applicable to 5. in conjunction with 6. bee acquainted with 7. is supplementary to 8. bring in 9. in search of 10. given away 11. in nature 12. put up Exercises on CD and web course only: 13. collide with 14. participated in 15. be consistent with V. Collocation 1. education 2. capacity 3. knowledge 4. discussion 5. population 6. awareness 7. empire 8. operations Exercises on CD and web course only: 9. links 10. program VI Translation 1. As such, the event evoked curiosity and awe in most of us. 2. The techniques of sales promotion, to work well must gain the trust of middlemen in business as well as consumers. At the same time, they should be consistent with the local preferences and customs. 3. TO launch this new product into the European market, the pany gave away 10,000 free samples for the local consumers to try. 4. As their life has been bettered, going on tours/trips out in the holidays has bee a fashionable/stylish pastime for quite a few people. 5. The purpose of waging the war is, in nature, to control the oil resources in the area. 6. Sales promotion is effective in helping consumers bee acquainted with a new product when it is first introduced to a market. 7. The new administration has realized that economic reforms must be deepened in conjunction with effective measures taken to ensure the basic conditions of employment and daily life for those poor people. 8. Towards its sales objective this year, the pany offered a training course to enlighten consumers about its latest products. 9. To effectively raise our productivity, we should bring in advanced management experience from other countries. 10. Professor Wu39。s lecture helped the students bee acquainted with the use of this software product. It also gave them an idea of software development. VII Translation With the development of a market economy in China, techniques of sales promotion have been more and more widely employed. The popularity of varied and numerous promotional activities such as discounts, bonuses, and promotional parties has grown steadily. The reason is that they not only help manufacturers and businesses earn higher and quicker profits, but also help consumers bee acquainted with the products involved and get some practical benefits. However, if these techniques are used to promote products of inferior quality, both the manufacturers and the businessmen will be made to pay for that. VIII Translation ,除去食品以外,有 70%的購物行為源自于顧客在超市內 一時沖動的決定. ,該培訓課程運用了大量圖例,以適應他們較 低的文化水平. ,因為他們擔心廠家 不會補償其在打折銷售 中損失的款額. 推銷39。時,實際上 指的是促銷39。. 5. 促銷不僅可以刺激消費者的需求, 也可以鼓勵中間商加大對銷售產品的支持. 有五分之三的公司開始增加對非媒體宣傳的投入, 如在產品交易會擺設攤位, 6. 使顧客能直接購買產 品. 7. 一家航空公司向顧客贈送打折卡, 用這種卡在一家有名的服裝公司購買大衣, 價格會低很多. ,啤酒公司運用了美國39。主題,在 7 月 4 日和 感恩節播放由美國演 員在加利福尼亞拍攝的電視廣告片. ,該美國公司還得說服這些泰國中間商不要在冰箱中儲存其他公司的產 品,并且不要為了省電 而在夜間拔去冰箱的電源插頭. , 生效果,就應使其迎合 當地人的喜好. IX Essay Summary 11. A XI StructuredWriting As China is increasingly integrated into the global economy, more and more Western festivals are entering and influencing the Chinese people39。s lives, especially the university students39。 life. Take Christmas for example. As long as one month before December 25th, the students begin their preparations for this most important Western festival. Most activities are for entertainment in nature since the students are not much concerned with the religious meaning of Christmas. And most activities are evening parties, often lasting all night long. As a result, quite a few students feel tired or even fall asleep in class during that month. Another incident still fresh in my mind took place last April. Some of us English teachers received a note on April I st to say that all the English classes were to be canceled the next day. But actually we were fooled! Likewise, students act in a pretty westernized manner on Valentine39。s Day. They say to everyone they meet darling, love and so on and so forth. In general, the Western festivals add a lot of fun and variety to a student39。s life. At the same time, one must realize that they do challenge the Chinese culture and customs to a certain degree. (Words: 201) Section B Reading Skills 1. Many is obviously a repetition of 30,000 products. 2. Louis Cheskin, a specialist are repetitions of a forerunner. 3. Array actually is a repetition of arrangement. 4. Get attention is synonymous to eyecatching whereas shapes is synonymous to gr