電子商務中誠信問題分析與對策畢業論文(編輯修改稿)

　

【文章內容簡介】 ，相互信任的一種社會風尚 [4]。互聯網是一個虛擬的社會，其虛擬性表現為，你無法了解和你一起游戲，聊天的真實身份，正是這種虛擬性為我們提供了另一種全新的生活方式與環境；但是它又具有一定的現實性，其現實性表現為，這個社會為我們提供了許多方便，例如： 通過電子商務消費者可以完成購物、網絡交易等。應該說電子商務是電子商務中誠信問題分析與對策 –9– properly and to protect. Credit in most online consumers in the emerce appears to be dynamic and change. The credit is based on the purchase experience slowly, for each shopping site, online consumers from the initial preliminary understanding to the early browsing understanding, and then to the midpurchase attempts, and finally the formation of basic trust in the successful purchase this trust with the successful purchase experience increases gradually increase. Site credit, once formed, have an important role in maintaining the number of established buyers. Of course, the credibility of both sides [3]. For example, an emerce sites anized 虛擬社會與現實社會結合的產物。通過電子商務進行的商品交易不是一種單邊而是由買方和賣方雙邊或多邊完成的一種交易行為。為推動電子商務健康發展，應該在交易過程中、在交易各方之間建立起一種相互信任機制。這種機制必須具備確認、鑒別交易另一方真實身份的功能，并且可以保護交易各方的利益不受損害，受到損害可以得到公正解決。 3． 電子商務中 誠信 的影響 (1)誠信經營有利于電子商務企業擴大規模。 只有通過誠信經營才能使企業為企業營造良好的環境，從而使企業 持續不斷的發展。相反，電子商務中誠信問題分析與對策 –10– by discount or sweepstakes, if users do not win, it will lead to a large number of return behavior, making the operator of the rising cost, and even cause phase loss. The root causes of this phenomenon is that Inter users dishonesty, causing difficulties in business operations Therefore, whether online consumers, work enterprise, business or an intermediary panies (such as Alibaba39。s Alipay), the average of its overall integrity of the water needs to be improved, otherwise the integrity problem would severely hinder emerce further develop a （二） The integrity of the content of emerce 如果不能誠信經營，企業環境就無法得到良好保障，企業規模難以得到擴大。 (2)誠信經營是強化顧客資源的重要手段。 誠信經營會使顧客對企業滿意度增加，從而對企業產生信賴。如果企業沒有誠信，價格不真實，發貨不及時，會使顧客逐漸流失，導致顧客減少。 (3)誠信經營可以幫助企業樹立良好的市場形象。 誠信經營會使顧客對企業有良好的評價，從而使更多的人了解該企業，企業形象良好化。 (4)誠信經營是提高企業產品價格的主要方法。 誠信經營才能使更多的人喜歡該企業，對企業產生信任和滿意，只有這樣 才有可能提高產品電子商務中誠信問題分析與對策 –11– 1． The meaning of integrity Integrity is a moral category, is the second identity card of the citizens, collectively, of the daily behavior of the honest and the official exchange credit. Others doing things that is, sincere, honest, reputation, and Promises must be kept and action must be resolute, authoritative, as good as gold. 2． The integrity of the content of emerce Emerce integrity of the work environment, each other, trust each other, mutual trust as a social practice [4]. The Inter is a virtual society, virtual performance as you can not understand the game, with you the true identity of the chat, 價格，如果不能誠信經營，即使降低價格也不會使顧客購買企業商品，因為顧客不能信任度和滿意度太低。 (三 )電子商務中誠信問題的主要表現形式 1．價格欺詐 某些網站對產品價格的宣傳信息與實際不符 [5]，在網絡宣傳時，對產品的價格描述模糊或夸大其詞，致使消費者不能得到與預期價格一致的產品；消費者注冊時提交的不真實信息，給企業的業務處理帶來難度。各種各樣價格欺詐現象的出現和因此產生的價格欺詐恐懼心理，大大削減了電子商務買賣雙方對網上交易的興趣。 2．發貨、付款不到位或不及電子商務中誠信問題分析與對策 –12– it is this virtual nature provides us with another new way of life and the environment。 but it is also has a certain reality, the reality of performance for this munity provides us with many conveniences, such as: shopping can be done through emerce consumers, work transactions. It should be said that emerce is the product of the bination of virtual munity and social reality. Commodity trading through emerce is not a unilateral but a bilateral or multilateral buyer and seller plete a transaction. For promoting ehealth development in the course of dealing between the parties to the transaction, to establish a mutual trust mechanism. This mechanism must have confirmed, 時 某些 B2C 網站在 收到消費者的貨款后不發貨，或不時發貨 [6]，使消費者的利益受到侵害；某些消費者采用貨到付款支付方式，卻在收到貨物后拒絕付款，或不及時付款，以及消費者收到貨物之后的無故退貨，都增加了企業營銷成本。 3．產品的售后服務得不到保證 一方面，很多電子商務經營者沒有設置商品售后服務機制，導致網上商品購買者尋求售后服務無門。另一方面，有些電子商務經營者雖然設置有商品售后服務中心，但售后服務條件差，服務態度惡劣，服務質量低下，給網上商品購買者留下了非常不好的印象。 電子商務中誠信問題分析與對策 –13– identify counterparties true identity function, and can protect the interests of the parties to the transaction will not be harmed, the damage to be resolved fairly. 3． The impact of emerce in the integrity of the (1)Integrity management for emerce businesses to expand the scale Integrity management to enable enterprises to create a favorable environment for the enterprise, enabling businesses continued development. Conversely, if the integrity of management, the enterprise environment will not be able to get good protection, firm size is difficult to be expanded. (2)Integrity management is an important means to strengthen customer resources 4．信息的安全性得不到保障 目前，很多電子 商務經營者對網上商品購買者所提供的個人信息的保護機制存在安全隱患，致使網上商品購買者的個人信息被他人竊取。根據調查 [7]： ％的被調查者在使用網絡或在線交易時遭遇過自己的個人信息被人竊取經歷； 66％的被調查者懷疑自己的個人信息在自己不知情的情況下被相關網站收集。 電子商務中誠信問題分析與對策 –14– Integrity management will make customers increase business satisfaction and trust of the enterprise. If the enterprise has no credibility, false prices, delivery is not timely, customer will be gradually lost, leading to the customer to reduce. (3) Integrity management can help panies to establish a good market Integrity management will make customers have a good evaluation of the enterprise, so that more people know about the pany, good corporate image (4) Integrity management is to improve the product price Integrity management to make more people like the corporate, corporate trust and satisfaction, and only in this way will it be possible to 三 電子商務誠信影響因素分析 （一） 電子商務誠信的多維度分析 1．經濟學的解釋 經濟學家認為由于經濟活動中，商品交換的雙方為了追求自身經濟利益的最大化和長期化而產生了誠信行為 [8]。他們的主要觀點有以