微軟中國高級經理人培訓成功的產品管理-資料下載頁

【導讀】清華大學特聘教授。美國項目管理協會認證PMP. 微軟最有價值專家。美國Fordham大學工商管理碩士。了解產品經理的工作內容。編制產品規劃文件。開發產品價值定位。產品經理的素質要求。企業的基本運作模式：。我想在整個世界，我們只能賣出5臺電腦。沒有必要每個人在家里都有一臺電腦。1931年P＆G公司出現第一名產品經理。產品管理應用于服務性公司和B2B公司。發現創新或改進產品的潛在機會。帶領來自不同團隊的人員開發并發布產品。建立或收購合作伙伴、識別并建立合作關系。計劃升級和新版本，跨部門協調、溝通。對用戶行為的把握。提升用戶粘性和活躍度。我應該如何開發具有說服力的價值主張？我應該如何制定營銷策略和計劃將價值主。維護產品說明材料。控制預算和完成銷售目標。預測并管理競爭對手的行動。修改產品或降低成本。制定產品長期競爭戰略。建議產品的修改、加強和導入。定義和溝通愿景、目標和價值定位的能力。有效溝通、機敏協同、強有力的說服能力。平衡需求沖突并制定行動優先級的能力

　　

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