畢業(yè)論文電子商務(wù)誠信問題的對策研究(已修改)

　

【正文】 中南民族大學(xué) 畢 業(yè) 論 文 題 目 電子商務(wù)誠信問題的對策與研究 學(xué) 院 繼續(xù)教育學(xué)院 專 業(yè) 電子商務(wù) 班 級 08級 學(xué) 生 梅達(dá) 學(xué) 號 015408200148 指導(dǎo)教師 電子商務(wù)誠信問題的對策研究摘 要電子商務(wù)是利用現(xiàn)代信息網(wǎng)絡(luò)與計算機(jī)技術(shù)進(jìn)行的商務(wù)活動，作為21世紀(jì)嶄新的商務(wù)模式，其具有廣闊的發(fā)展前景，世界各國都在積極發(fā)展電子商務(wù)。作為一種創(chuàng)新的經(jīng)濟(jì)運行方式，其影響遠(yuǎn)遠(yuǎn)超出商業(yè)領(lǐng)域，能更好地適應(yīng)市場日益激烈的競爭。它作為我國現(xiàn)代經(jīng)濟(jì)生活中重要的商務(wù)活動，在經(jīng)濟(jì)發(fā)展中扮演著越來越重要的角色，已經(jīng)再度成為人們關(guān)注的焦點問題，同時制約其發(fā)展的因素的研究自然也就不可避免的被提到了議事日程。論文從制約電子商務(wù)發(fā)展誠信問題的角度出發(fā)，詳細(xì)闡述了電子商務(wù)發(fā)展過程中誠信問題成因，并從相關(guān)角度提出了一定的解決方法：要解決電子商務(wù)中的誠信問題，必須改善社會誠信環(huán)境、進(jìn)行相關(guān)法律、法規(guī)的建設(shè)，建設(shè)誠信的社會文化，完善以誠信為基礎(chǔ)的社會誠信體系，加強(qiáng)網(wǎng)上安全保障技術(shù)研究等來促進(jìn)我國電子商務(wù)的健康發(fā)展。電子商務(wù)的發(fā)展在我國是大勢所趨，因此對制約其發(fā)展的“瓶頸”因素——誠信問題進(jìn)行研究具有一定的現(xiàn)實意義。關(guān)鍵詞：電子商務(wù)；誠信；誠信體系Electronic merce the study of good faith and puts forward some countermeasures in china AbstractWith the rapid development of IT technology, there is much wider space for the processing and transmission of information both in time and space .Also theemerce based on the information of economy and globalization has developed rapidly .Emerce is a kind of mercial activity which is based on the modern IT technology and puter science .As a brandnew model of merce ,emerce has a bright future and it is developing rapidly in many countries all over the world .As a new thing ,it affects more than the merce market and it can ad apt to the more and more fierce petition in the modern society. As an important part of the economy in China, it plays a more and more important role in the development of economy. It bees the focus of the research .At the same time, the problems off actors which affect the development of emerce attract researchers’ notice .Before many articles discuss about emerce from the aspects of technology while this article takes the credit problems in emerce as the points. It indicates that the credit problems have bee the chock points which affect the development of emerce .The credit foundations in china are very weak, the credit system is not perfect ,the information in emerce is asymmetric ,the law system about emerce is not perfect ,and there are some safety problems in IT technology. The credit problems in emerce are more and more serious .From the aspect of credit problems the development of emerce ,this article illustrates the cause off or these problems and puts forward some solutions to the problems .To solve the problems ,we need to build better law system ,consummate the social credits and enhance the technology level of Internet in emerce .This article illustrates the credit problems in the development of emerce .First ,it discusses about the characters ,the development course processes and conditions of emerce. Secondly it is the research about credit problems both in old times and modern society. Thirdly, it is the research of credit problems in emerce and it also puts up with some suggestions about how to solve these problems in emerce .At last ,it is the conclusion of the article. It points out that solving the credit problems in emerce is very important to the development of emerce .The development of emerce has a bright future in our country and it is meaningful to do a research on the credit problems of emerce.Key words: Emerce。 Credit problems。 credit system目 錄摘 要 IAbstract II第1章 緒論 1 研究背景 1 研究目的和意義 1 研究目的 1 研究意義 1 國內(nèi)外研究現(xiàn)狀 2 國內(nèi)研究現(xiàn)狀 2 國外研究現(xiàn)狀 3 研究內(nèi)容 4第2章 電子商務(wù)及誠信的理論基礎(chǔ) 5 電子商務(wù)的含義 5 電子商務(wù)的含義 5 電子商務(wù)的特點 5 誠信的內(nèi)涵 5 7 8 9第3章 電子商務(wù)的誠信發(fā)展現(xiàn)狀及趨勢 11 電子商務(wù)發(fā)展現(xiàn)狀 11 電子商務(wù)誠信發(fā)展現(xiàn)狀 11 電子商務(wù)誠信的發(fā)展趨勢 12第4章 電子商務(wù)誠信發(fā)展中的問題分析 14 普遍缺乏信用意識和信用道德規(guī)范 14 企業(yè)內(nèi)部電子商務(wù)信用管理制度不健全 14 信用中介服務(wù)落后 14 國家缺乏有效的法律保障和獎懲機(jī)制 15 網(wǎng)上發(fā)布虛假不健康甚至違法商業(yè)信息 15第5章 電子商務(wù)誠信發(fā)展對策 16 加大建立社會信用管理體制的宣傳 16 建立企業(yè)和個人的信用評價與監(jiān)管機(jī)構(gòu) 16 建立企業(yè)和個人在電子商務(wù)活動過程中的第三方信用服務(wù)認(rèn)證機(jī)構(gòu) 16 進(jìn)一步加強(qiáng)政府信用建設(shè) 17 建立信用獎懲機(jī)制 17結(jié) 論 18致 謝 19第1章 緒論 研究背景從奴隸社會原始的簡單的物物交換，到封建社會自然經(jīng)濟(jì)條件下商品經(jīng)濟(jì)的萌芽，到資本主義、社會主義社會全球性的大規(guī)模的商品貿(mào)易，直至現(xiàn)如今蓬勃發(fā)展的、富有生機(jī)的電子商務(wù)，經(jīng)濟(jì)活動隨著人類歷史發(fā)展越來越活躍。誠信是自商務(wù)活動誕生之日起就成為商務(wù)活動必須遵循的一項行為基本準(zhǔn)則，并仍然在當(dāng)今經(jīng)濟(jì)社會中持續(xù)不斷地