電子商務網絡營銷畢業(yè)論文(已修改)

　

【正文】 電子商務環(huán)境下深山秀網絡營銷對策研究摘要電子商務環(huán)境下的企業(yè)網絡營銷是伴隨著互聯網的發(fā)展而興起，并隨著網絡的發(fā)展而發(fā)展。作為一種有別于傳統(tǒng)的企業(yè)商業(yè)營銷模式它隨著中國經濟的高速發(fā)展和人民生活水平的不斷提高而逐步蓬勃發(fā)展起來的，現在網絡營銷活動已經越來越成為成為企業(yè)不可或缺的營銷手段。可以說網絡營銷是當今企業(yè)紛紛爭奪的商戰(zhàn)制高點，因為隨著消費者消費觀念的逐漸轉變和科學技術的不斷進步，傳統(tǒng)的營銷模式已經不能滿足消費者對消費品日益增長的需求，作為一種新興的優(yōu)勢眾多的商業(yè)營銷模式，電子商務擁有傳統(tǒng)商業(yè)營銷模式所沒有的優(yōu)勢，所以深山秀企業(yè)網絡營銷方式就應運而生。但是就目前的技術水平來看，企業(yè)開展網上業(yè)務還存在一系列問題，本課題就電子商務環(huán)境下的企業(yè)網絡營銷目前的一些現狀和問題以及處理方發(fā)進行研究。關鍵詞：電子商務。網絡營銷。優(yōu)勢和問題。解決方法The ShenShanxiu under the emerce environment for online marketingAbstractEmerce environment of enterprise work marketing is acpanied by the development of the Inter rapidly, which along with the development of the work and development. As a different from the traditional enterprise mercial marketing mode it along with the rapid development of China’s economy and the improvement of people’s life and progressively flourished ,and now the work marketing activities have already bee the indispensable to bee the enterprise m The work marketing is the enterprise for war in the manding heights, because as consumer consumption ideas gradually shift and the improvement of science as consumer consumption ideas gradually shift and the improvement of science and technology , the traditional marketing model cannot have satisfied customers growing demand for consumer goods, as a new kind of advantage many mercial marketing model, emerce has not traditional mercial marketing mode of advantage, so ShenShanxiu enterprise work marketing methods was born. arketing method. But as the current technical level perspective, panies doing business online a series of problems still exist, this topic is emerce environment of enterprises under the work marketing some present situation and problems and processing have sent for research.Key words: Emerce。 Network marketing。 Advantages and disadvantages。 Methods to solve the problems目錄摘要 ....................................................................................................................................IABSTRACT ......................................................................................................................II第一章 緒論 ........................................................................................................................1 研究的目的及意義 ...............................................................................................2 課題背景以及國內外現狀 ...................................................................................2 全球電子商務發(fā)展概況 ...............................................................................3 我國電子商務發(fā)展概況 ...............................................................................4 研究的主要內容 ...................................................................................................4第二章 網絡營銷的內涵 ...................................................................................................6 網絡營銷的含義 ...................................................................................................6 網絡營銷的特征 ...................................................................................................6 通過以互聯網技術和其他技術信息技術為基礎 .....................................6 網絡營銷意味著企業(yè)經營模式和商業(yè)模式的根本上的轉變 .................6 網絡營銷是傳統(tǒng)營銷的一個持續(xù)發(fā)展 .....................................................7 網絡營銷既不是 B2C,也不是網上銷售 ....................................................7第三章 企業(yè)網絡營銷的比較分析 ..................................................................................8 企業(yè)網絡營銷的優(yōu)勢分析 ...................................................................................8 發(fā)展迅速，方便快捷 .................................................................................8 降低了市場進入門檻，提升了企業(yè)的競爭力 .........................................9 低成本，有利于與企業(yè)開展競爭 .............................................................9 網絡營銷能充分發(fā)揮中通公司自身的優(yōu)勢 .............................................9“點對線”的營銷方式，使得企業(yè)能夠獲得更高的回報 ....................10 企業(yè)網絡營銷的問題分析 ...................................................................................10 企業(yè)開展網絡營銷的細節(jié)問題 ...............................................................10第四章 企業(yè)網絡營銷的發(fā)展對策 ................................................................................13 更新營銷觀念和意識 .........................................................................................13 優(yōu)化網站設計, 發(fā)揮營銷職能 .........................................................................13 組建專業(yè)化網絡營銷隊伍 ...........................................