南通葵花物業管理公司品牌戰略研究畢業論文-全文預覽

　　

【正文】 y brand strategy promotion plan, including brand positioning, brand recognition, brand munication, brand reputation and brand loyalty of the five main parts. I hope this paper can in brand building for Kuihua property to provide some help. Keywords Property management Brand strategy SWOT analysis 徐州工程學院畢業設計（論文） I 目 錄 1 緒論 .............................................................................................................................................. 1 研究背景及意義 .................................................................................................................. 1 研究背景 ....................................................................................................................... 1 研究意義 ....................................................................................................................... 1 研究內容 .............................................................................................................................. 1 研究方法與路線 .................................................................................................................. 2 研究方法 ....................................................................................................................... 2 研究路線 ....................................................................................................................... 2 2 文獻綜述 ..................................................................................................................................... 3 品牌戰略理論 ...................................................................................................................... 3 品牌內涵 ....................................................................................................................... 3 品牌戰略結構 ............................................................................................................... 3 物業管理理論 ...................................................................................................................... 4 物業管理涵義 ............................................................................................................... 4 物業管理在我國的發展歷程 ....................................................................................... 4 國內外研究現狀 .................................................................................................................. 4 國外研究現狀 ............................................................................................................... 4 國內研究現狀 ............................................................................................................... 5 3 葵花物業經營現 狀 ..................................................................................................................... 6 葵花物業簡介 ...................................................................................................................... 6 葵花物業品牌建設現狀分析 .............................................................................................. 6 品牌定位比較模糊 ....................................................................................................... 7 品牌識別度較低 ........................................................................................................... 7 品牌知名度不高 ........................................................................................................... 8 品牌美譽度一般，忠誠度很低 ................................................................................... 8 4 葵花物業 SWOT 分析 ................................................................................................................. 11 優勢分析 ............................................................................................................................ 11 劣勢分析 ............................................................................................................................ 11 機會分析 ............................................................................................................................ 12 威脅分析 ............................................................................................................................ 15 戰略選擇 ............................................................................................................................ 15 5 南通葵花物業品牌戰略 ............................................................................................................ 17 葵花物業品牌戰略目標 .................................................................................................... 17 徐州工程學院畢業設計（論文） II 葵花物業品牌戰略推進 .................................................................................................... 18 品牌定位 ..................................................................................................................... 18 品牌識別 ..................................................................................................................... 19 品牌傳播 ..................................................................................................................... 20 品牌美譽 ..................................................................................................................... 22 品牌忠誠 ..................................................................................................................... 23 結論 ............................................................................................................................................... 26 致謝 ............................................................................................................................................... 27 參考文獻 ....................................................................................................................................... 28 附錄 ..........................................................................................................................