營銷管理文獻翻譯中英文對照-資料下載頁

【導讀】為營銷，良好的營銷成為商業成功的重要因素。了就是增加成功率。但是優秀的營銷計劃很難實現，因此營銷可以說是一門“藝術”和。從消費者市場和廠商到醫療保險行業，從非盈利。甚至如微軟、奧爾馬、英特爾和耐克等市場領導者也承認有著。公司承受最大的風險是沒有密切相關的客戶已經。獲得其所需所欲之物的社會過程。如果雙方正在進行談判，并趨于達成協議，這就意味著他們正在進行交換。“市場”這個詞，傳統的觀念是指買方和賣方聚集在一起進行交換的實地場所。，現代經濟中充滿了市場這個概念。另一方面，營銷者經常采用市場這個術語來覆蓋各種各樣的顧客。行業買方則構成市場。他們談及需求市場，談及產品市場（如鞋類。市場），談及人口統計市場，也談及地區市場。們還把這個概念引申到非消費者群體，如選舉者市場、勞動力市場和捐贈市場。得到的、價格低廉的產品。生產導向型組織的管理層總是致力于獲得高生產效率和廣泛

　　

【正文】 oduction concept is to guide the behavior of sellers is one of the oldest concepts. It considered that consumers that can get anywhere, lowpriced products. Productionoriented management is always mitted to the anization to achieve high production efficiency and wide distribution coverage. This orientation in developing countries like China is significant. There39。s largest personal puter maker Lenovo and the appliance giant Haier, dominated by the cheap labor market. Some panies also want to expand the market in this way. ● Second, the product concept Product concepts that: consumers like highquality, versatile and has some innovative features of the product. In productoriented anization, managers are always mitted to producing quality products, and continuously improve products, to make better. However, many managers deeply obsessed with their own products, so do not realize they do not cater to the market. Marketing manager into a better mousetrap error among the fantasy as long as the election of a better mousetrap, people will step on the threshold of breaking their own shops. Had a new or improved products, if not the price, distribution, advertising and other functions with, it will not succeed. ● Third, the marketing concept Marketing concept that: if any of its natural, consumers and businesses will not be enough to buy an anization39。s products. Therefore, the anization must take the initiative to promote and actively marketing. The idea that consumers usually buy inert or show a counter mentality, so they need to use good words Ququan buy more. Companies can use a range of effective marketing and promotional tools to stimulate their bulk purchase. CocaCola can be used to promote the concept of the former vice president of marketing Purcell Theo ? Ziman39。s words to sum up: the marketing is to sell more goods to more German people to get more revenue to gain more profits. Marketing concept has been used extensively for nondesire to sell those goods. The socalled nondesire for goods, meaning the buyers are generally not thought of going to buy goods, such as insurance, encyclopedias, and the cemetery. In the surplus of products, most panies often pursue the marketing concept. Their immediate goal is to sell something to produce, rather than producing marketable products. However, based on strengthening the market has a high degree of marketing on the basis of the risk. Assumption of this approach are: listening to a few good words go to buy customers, will love this product, if you do not like it, they would not return or say bad things about the product。 they will fet and not satisfied with the product, and and buy this product. ● Fourth, the marketing concept Marketing concept appeared in the mid1950s, it posed a challenge to the concept before, and productcentric and weaving and sale of a different philosophy, we go to the customer as the center and the sense and respond philosophy. Marketing of farming instead of hunting. Today, the Ministry of work and then find the right product for the customer, but to design suitable products for customers. Marketing concept that, to achieve anizational goals is the key to correct various target the mayor39。s needs and desires, and more effectively than the petition to the target market to create, transfer, excellent munication and customer value. Marketing concept also includes: ● Fifth, Comprehensive marketing concept a prehensive marketing concept is based on a prehensive marketing concept development, design and implementation of marketing plans, processes and activities, they are in these areas and their interdependence with the breadth. Comprehensive marketing theory that marketing should be run through all aspects of the matter, but also a broad, unified vision. Comprehensive marketing involves four areas: relationship marketing, integrated marketing, internal marketing, marketing and social responsibility.