中貿聯萬客隆有限公司新店選址與顧客滿意度研究建議案(34頁)-銷售管理-文庫吧資料

　　

【正文】 nd,consume character. Groups: 5(Amending, 8 in each group, 40 in all) Duration:2 hours (interviewing time)。s demand degree Dependability Overall appraisal The customer perceives and expects to appraise Total value of the customer May buy repeatedly Customer39。s house ? The satisfied degree of the right current promotion activity ? At accept the promotion what you pay attention to of movable time and is a product the quantity, price, quantity, aftersales service ? The customer expectation promote sales activity with the viewpoint ? The collections promote saleses the good of activity the example with the information in pany house 24 中管網通用業頻道 Analyst Approval research index sign system Whole impression Total cost of the customer Complain and throw stating Range of rising in price that can be born Range on a price reduction of the petition that can be resisted Qualityprice ratio Mass ratio of the price Expectation to dependability Expectation of the whole impression To the expectation meeting customer39。s satisfied degree of market inside product ? To market inside service facilities satisfaction degree ? Service market process satisfaction degree is with the opinion ? Collections customer information towards evaluation of current environment facilities dissatisfiedly ? Collections environment is with the facilities term that level good example with information in pany house 23 中管網通用業頻道 The market promote saleses the activity approval the research contents Primarily investigate with evaluate of is a customer after entering the Makro market, satisfied degree for customer to e in contact with a promotion activity for or is first factory below a few contents: ? The Makro for frequency es the shopping with the time segment ? General shopping hour the product39。s consumer is this kind store mostly practices the large quantity to sell to order with large quantity to wait the ways, from but realize cheap sale Warehouse type market of certain 21 中管網通用業頻道 Old salesclerk work service level approval research contents Primarily investigate with evaluate of is a customer after entering the Makro market, the customer feels employee service level is with the quantity. Main below a few contents: ? Clothes of Makro employee service hour if in proper form ? Time of employee at face to customer if civilization terminology ? To the employee39。 ? With the store business of nearby address unit top and bottom class officers and workers is lord ? The choice set ups the supermarket in the transportation vital points ? Its operate the contents must see the fluxion customer different ? The characteristics does certain ? The choice set ups the supermarket in the marketplace or old city areas ? Its operate contents must the same as it ? The business is in the street operating of the store of the other Profession appearancethe contents have a with each other repair the function The Principle of address choosing： 20 中管網通用業頻道 Market choose the address research contents 3 ? Choose the address is in the city country bination department, but transportation Convenience, Parking ? ? The business area is big, general for 10000 square meter is above ? The unite as one, decorates simple, economy cost ? Merchandise construction:Main with the food( have a part living the Seafood), house thing, clothing clothing material, stationery, home appliances, car thing, indoors the thing is a wide degree of point at merchandise wants the breadth( point the merchandise39。 ? The target of the supermarket。 ? The necessary parking condition, customer parking ground and the goods space used by factory。 ? Law condition。s business attribute。 ? Road condition。 ? The number of Competition store。s business attribute. 2） position condition: ? The nature of Business 。 ? Consumer factor。 ? Transportation condition。s door count with the census data by the item that need to research including: ? Resident population ? Family and posing ? Population density ? Level of education ? Occupation ? The rate of the natural increases ? The rate of the society increases ? The family per capita ine ? In the daytime flowing population number ? Age posing ? Annual expenditure of family and expenditure construction 9 中管網通用業頻道 The new shop selects site ? Basic research of CBD: census and flux research in the range of 5 kilometer, the volume is for amending. ? Consumer quantities research: 600 ? Consumer qualitative research(group forum):40 ? The target consumer is the existing and potential consumer of the House Ornamentation Supermarket around the OBI supermarket. The dates： From Semtember to October in 200. Survey methods:The census to the households and enazations in the radius of 5 kilometres in the center of the OBI supermarket. a) The inhome interview to the residental consumer. b) The mallintercept interview to the consumer. c) The interview to the consumer flux in CBD. d) The interview to the auto flux in CBD. e) The circumstance of the economy、 estate and the municipal planning. 10 中管網通用業頻道 The census to households and anizations 調查計劃 /The survey plan 執行計劃 /The execution plan 人員準備 /Staff 統計居委或劃分區塊 /Grouping 普查階段 /Census 復核階段 /Validation 結果報告 /Report ?The duration:20 days. ?Gouping:Sum up the areas and residents mittee in the stipulated region in order to determine the grouping ultimately. ?The staff and anation: The chief quality control supervisor1 The assistant quality control supervisor4 Alocated 1 interviewee to every grouped area, determined by the number