中貿聯萬客隆有限公司新店選址與顧客滿意度研究建議案(34頁)-銷售管理-展示頁

　　

【正文】 of groups. The staff for back checking4 11 中管網通用業頻道 The census to households and anizations ? Familiar with the circumstance： The interviewees familiar with the circumstance according to the arrangement of the supervisor under principle of the right –handed. ? Make record： Go back to the beginning to enrol under the principle of the righthanded. ? Mark out the sketch map(especially signify the following items): ☉ Chart according to the geographical direction. ☉ Chart the sketch map of each street or district. ☉ Signify the name of the district or the street around. ☉ Count the number of the budinings、 units、 floors and households in every district. ☉ Demonstrate the special household. ☉ The total households in a district. Interview the household and anization simultaneously. A circle plus two oblique lines stand for the start, a circle stands for the ending, signify if exist the special object. 4號樓 / Building 4 3號樓 / Building 3 1 號樓 / Building 1 2號樓 / 12 中管網通用業頻道 Customer Flux Survy The task:Moniter the customer flux in the radius of 5 kilometres in the center of the CBD. Days and duration:2 days, Saturday and Wednesday. Staff arrangement: ? 1 chief supervisor, 4 assistant supervisor. ? Divide into 4 groups (Amending). ? 4 recorder in each group, arrange 2 groups each day. ? 8:0015:00./One is 8:0015:00. ? 15:0022:00./The other is 15:0022:00. ? There are 16 interviewees in all. Distribution:Moniter the consumer flux in the main roads and the accessory road around the center. Place:At the center of the street. Initial preparation procedure: ? Design the form and appliance of the interviewees during the field execution. ? The interviewees. ? Traning about the program to the assistant supervisor and interviewees. ? Traning to the assistant supervisor and interviewees generally. ? Simulation to discovery and correct the problem. 13 中管網通用業頻道 The stipulation of the interviewee Divide the and point fixed ahead in the charge of each interviewee. Each interviewee make record the consumer flux in the same direction Confirm a obvious mark or line, record as long as passing the sign. Recording Requirment :Divide into various time period. Hand over between 2 groups everyday. No words when handing over. . if hand over at 11 o’clock, the staff arrive at the point 5 minites ahead, begining to record at 11 o’clock punctually according to the mark, at the same time, the former interviewee stop to record. Record methods: label the character of “正 ” . First group Second group Recording mark 14 中管網通用業頻道 The procedure of the consumer flux survey ? Be trained about the techniques by the chief supervisor. ? Be lead to the center point of street monitered. ? Record simulating to discovery the problems. ? Gather and training the interviewees. ? Begining formally. ? The assistant supervisor go to patrol to inspect 4 monitoring points. ? Arrange the work of handing over. ? The supervisor confirm the workforce of the staff in census, and the staff hand in the cleared data before 20:00. ? Chief supervisor clear up the data collected in the same day, and refer to the procedure report. ? After above, have a meeting by all the supervisors, summarize and report the same day, and arranging the next assignment. ? Summarize and raise report in the next day after ending. 15 中管網通用業頻道 Inhome Survey (Consumer Research) ? Sample size: 600 (Inhome interview) ? Field preparation: maps, chart of the survey area distribution, interviewee, supervisor, certificate, presents, questionnaire printing, card, the guide of the field controlling, design the form of procedure controlling, check appliance of the interviewee etc. ? Training and simulation: the project manager/chief supervisor take in charge of training field supervisor and the interviewee consolidatedly, including basic knowledge, keys of the techniques, content of the questionnaire, interview stipulation, precautions and simulation by supervisor etc. ? Sending out the questionnaire and acpany: forecast the procedure of sending out questionnaire, initially sending the half of the average assignment, acpanyed by the supervisor also the consigner. ? First check and retraining: first check the questionnaire, clearing up the problem turning up in the checking and impart to the cheif controller. Retraning after confining the united standard, if needed, negotiating with the consigner aim for the amending then carring out, if omission, interviewing again. ? Secondary check and validation: secondary check to the qualified questionnaire in the first check, if eligible, telephone or check on the spot by the independent interviewee. ? Questionnaire gather: after field execution, project manager arrange the spot check, the qualified ones entering into the next procedure. 16 中管網通用業頻道 The latter procedure of inhome ? Report:25th September 15th October. ? Executing report:Write the Field Executing Report by the field execution supervisor all around, also refer to the Sampling Tangent Report and Quality Control Report to the chief director. ? Code and input design:Code to the question of the quantatitive analyse including some open question. ? Input and inspect:Inspect the file in the database, if correct, transform to the SPSS. ? Deal with data and analyse:Analyse data based on the aim and framework of program. ? Report:Write the report according to the results of analyze in the form of the WORD or the other form the consigner confirmed 17 中管網通用業頻道 Quality control standards of inhome interview ? Perfect sampling frame:To guarantee the typicality of the sample, the error