中貿聯萬客隆有限公司新店選址與顧客滿意度研究建議案(34頁)-銷售管理(編輯修改稿)

　

【文章內容簡介】 ary check and validation: secondary check to the qualified questionnaire in the first check, if eligible, telephone or check on the spot by the independent interviewee. ? Questionnaire gather: after field execution, project manager arrange the spot check, the qualified ones entering into the next procedure. 16 中管網通用業頻道 The latter procedure of inhome ? Report:25th September 15th October. ? Executing report:Write the Field Executing Report by the field execution supervisor all around, also refer to the Sampling Tangent Report and Quality Control Report to the chief director. ? Code and input design:Code to the question of the quantatitive analyse including some open question. ? Input and inspect:Inspect the file in the database, if correct, transform to the SPSS. ? Deal with data and analyse:Analyse data based on the aim and framework of program. ? Report:Write the report according to the results of analyze in the form of the WORD or the other form the consigner confirmed 17 中管網通用業頻道 Quality control standards of inhome interview ? Perfect sampling frame:To guarantee the typicality of the sample, the error in theory is being controlled less than 5%, that is, to certain the typicality of the sample, make the limited sample distributed to the qualified interviewers. In practice, sample the resident area before execution, found and maintenance sample in the target area. ? Excellent interviewees:Prepare the sufficient skilled interviewees who signed the contract definitely stipulated the requirements, duties and so on. And confirm on the spot before execution. ? The assistant supervisor: Hire the excellent assistant supervisor to assistant the chief supervisor and plete the classification of the program, certain the controlling of the highstandard interview as the effective arrangement of the interviewees. ? Training:It is the guarantee to the effectiveness and regularity. By the Program Training and Execution Brochure edited unitedly, stipulating the quality of the staff, interviewing procedure, field execution and quality control. ? Secondary check:After the first check by the supervisor and assistant, all questionnaire entering into the secondary check which impose on the logics of the questionnaire and the effectiveness of the open questions in the charge of the assistant or supervisor. Not qualified unless pass the secondary check. ? 100% Rule of Validation:It is necessary to validate to confirm the truth of the questionnaire, relating to the environment and key factors. The staff with no relation to the field execution choose 510 questions at random by the telephone interview. The volume of the validation is 20% of the overall initially extending to the all subsequently, and enlarge when have problem to certain the effectiveness. 18 中管網通用業頻道 The research contents of market address choosing 1 1) business condition ? City type。 ? City facilities。 ? Transportation condition。 ? City planning。 ? Consumer factor。 ? The city39。s business attribute. 2） position condition: ? The nature of Business 。 ? The number of Population and inhabitant 。 ? The number of Competition store。 ? Customer Flux condition。 ? Road condition。 ? The city39。s business attribute。 ? Field ground condition。 ? Law condition。 ? Rental。 ? The necessary parking condition, customer parking ground and the goods space used by factory。 ?Tallest quota of investment and employ. The condition of address choosing: 19 中管網通用業頻道 The research contents of Market address choosing 2 ? The Address of the supermarket is mainly choose at the resident district。 ? The target of the supermarket。 ? The customer should regard stable resident as principal。 ? With the store business of nearby address unit top and bottom class officers and workers is lord ? The choice set ups the supermarket in the transportation vital points ? Its operate the contents must see the fluxion customer different ? The characteristics does certain ? The choice set ups the supermarket in the marketplace or old city areas ? Its operate contents must the same as it ? The business is in the street operating of the store of the other Profession appearancethe contents have a with each other repair the function The Principle of address choosing： 20 中管網通用業頻道 Market choose the address research contents 3 ? Choose the address is in the city country bination department, but transportation Convenience, Parking ? ? The business area is big, general for 10000 square meter is above ? The unite as one, decorates simple, economy cost ? Merchandise construction:Main with the food( have a part living the Seafood), house thing, clothing clothing material, stationery, home appliances, car thing, indoors the thing is a wide degree of point at merchandise wants the breadth( point the merchandise39。s category to want much) ? Target customer:Then inside the small dealer, meal drink the industry, group to purchase with have pileup39。s consumer is this kind store mostly practices the large quantity to sell to order with large quantity to wait the ways, from but realize cheap sale Warehouse type market of certain 21 中管網通用業頻道 Old salesclerk work service level approval research contents Primarily investigate with evaluate of is a customer after entering the Makro market, the customer feels employee service level is with the quantity. Main below a few contents: ? Clothes of Makro employee service hour if in proper form ? Time of employee at face to customer if civilization terminology ? To the employee39。s behavior if satisfaction with appropriate ? Employee at to customer service time if thoughtful ? Suggestion employee service link prov